Violent Opposition to Social Change in Pakistan

Whether it was the bloody Civil War to abolish slavery in America or the Meiji Restoration that transformed feudal Japan into an industrial giant, history tells us that violent conflict has been an integral part of the process of social change.  Pakistan, too, is experiencing a similar violent social revolution. It started well before the terrorist attacks  of 911 and the subsequent US invasions of Afghanistan and Iraq.  It has only intensified after these events.

The "peace of the dead" has ended with the continuing "eclipse of feudalism" in Pakistan.  A significant part of  the what the world media, politicians and pundits call terrorism is in fact  an "unplanned revolution" in the words of a Pakistani sociologist, a revolution that could transform Pakistani society for the better in the long run.

 Violence is being used by the defenders of  a range of old feudal and tribal values in Pakistan. Some of the traditionalists are fighting to keep girls at home and out of schools and workplaces while others are insisting on continuing traditional arranged and sometimes forced marriages within their clans. Such violence is being met with brave defiance, particularly by the younger generation.

Recent media coverage of the attempt on Swat schoolgirl Malala Yosufzai's life by the Taliban has brought attention to what the tribal traditionalists see as a serious threat to their old feudal-tribal ways. In an October 2012 speech at a social scientists conference in the Nepalese capital Kathmandu, Arif Hasan recalled what a village elder in Sindh told him about the reasons for the increase in honor killings. He said: “The young people, they’ve gone to the city, and they’ve done all the wrong things. The girls have learned how to read and write, they’ve gone to school, some of them have gone to university as well. They have no morals left, so this is bound to happen.”

When Hasan asked the village elder as to when will the honor killings stop? He replied: “The honor killings will stop when everyone becomes shameless, then it will end.” Then he added, “But I hope that I die before that day.”  Hasan says "he was a man of the old, feudal rural culture, with its own pattern of behavior and way of thinking. He was part of it, and it was dying, so he wished to die with it."

There was a news story this morning about young Pakistanis engaging in Internet dating and marriages. In 1992, the applications for court marriages in Karachi amounted to about 10 or 15, mainly applications from couples who were seeking the protection of the court for wedlock without familial consent, according to Arif Hasan. By 2006, it increased to more than 250 applications for court marriages per day in Karachi. Significantly, more than half of the couples seeking court recognition of their betrothal came from rural areas of Sindh. This is yet another indication of how the entire feudal system and its values are in rapid collapse.

Rapid urbanization , rising economic mobility  and media and telecom revolutions have been the key contributors to the process of social change in the country.   New York Times' Sabrina Tavernise described the rise of Pakistan's middle class in a story from Pakistani town of Muzaffargarh in the following words:

For years, feudal lords reigned supreme, serving as the police, the judge and the political leader. Plantations had jails, and political seats were practically owned by families.

Instead of midwifing democracy, these aristocrats obstructed it, ignoring the needs of rural Pakistanis, half of whom are still landless and desperately poor more than 60 years after Pakistan became a state.

But changes began to erode the aristocrats’ power. Cities sprouted, with jobs in construction and industry. Large-scale farms eclipsed old-fashioned plantations. Vast hereditary lands splintered among generations of sons, and many aristocratic families left the country for cities, living beyond their means off sales of their remaining lands. Mobile labor has also reduced dependence on aristocratic families.

In Punjab, the country’s most populous province, and its most economically advanced, the number of national lawmakers from feudal families shrank to 25 percent in 2008 from 42 percent in 1970, according to a count conducted by Mubashir Hassan, a former finance minister, and The New York Times.

“Feudals are a dying breed,” said S. Akbar Zaidi, a Karachi-based fellow with the Carnegie Foundation. “They have no power outside the walls of their castles.”

As early as 1998 when the last census was held, researcher Reza Ali  found that Pakistan was almost half urban and half rural, using a  more useful definitions of ‘urban’, and not the outdated definition  of the Census Organization which excludes the huge informal settlements in the peri-urban areas of the cities which are very often not part of the metropolitan areas.

A 2012 study of 22 nations conducted by Prof Miles Corak for the Organization for Economic Cooperation and Development (OECD) has found that upward economic mobility to be greater in Pakistan than the United States, the United Kingdom, Italy, China and 5 other countries. The study's findings were presented by the author in testimony to the US Senate Finance Committee on July 6, 2012.

 Pakistan's media and telecom revolution that began during the Musharaf years is continuing unabated. In addition to financial services, the two key service sectors with explosive growth in last decade (1999-2009) in Pakistan include media and telecom, both of which have helped create jobs and empowered women. The current media revolution sweeping the nation began ten years ago when Pakistan had just one television channel, according to the UK's Prospect Magazine. Today it has over 100.  Pakistan is among the five most dynamic economies of developing Asia in terms of increased penetration of mobile phones, internet and broadband, according to the Information Economy Report,  2009 published by the United Nations Conference on Trade and Development (Unctad). Among the five countries in terms of mobile penetration in South Asia, Pakistan is placed at number three followed by Sri Lanka and Bhutan. Iran and Maldives are ranked above Pakistan.

Here's how Arif Hasan concluded his Kathmandu speech:

 Pakistani society continues in its state of flux, and the Afghan war has escalated this. The normal evolution of society has been stopped by the militancy in Pakistan linked to the war in Afghanistan. If you remove these militants – which you won’t, by the way – then a whole new world emerges in Pakistan, a transformation in a society trying to define itself. The recent shooting of Malala Yusufzhai has shown what Pakistani society really feels and how it thinks on issues. For the first time the Pakistani establishment – the army as well as the three major political parties – have all condemned the Taliban for the shooting. The people have spoken in the huge rallies, in Karachi and elsewhere. Earlier, this never happened because people were scared of being shot, kidnapped, and having bombs thrown at them. This is the first time that there has been such a huge public outpouring.

But even as people find a voice, we do need the inculcation of new societal values. The problem is, how do you promote these values and through whom? It is too much to ask media, and academia is busy in consultancies for the donor institutions. The literature is all about the struggle between fundamentalism and liberalism, but that is not where the problem lies. The challenge is for Pakistani society to consolidate itself in the post-feudal era. The society has freed itself from the shackles of feudalism, but our values still remain very much the same. There are very big changes that are taking place – how do you support them, how do you institutionalize them, how do you give the people a voice? I leave you with these questions, rather than try and provide the answers.

 Related Links:

Haq's Musings

Silent Social Revolution in Pakistan

Arif Hasan's Website

The Eclipse of Feudalism in Pakistan

Social and Structural Transformations in Pakistan

Malala Moment: Profiles in Courage-Not!

Urbanization in Pakistan Highest in South Asia

Rising Economic Mobility in Pakistan

Upwardly Mobile Pakistan

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Comment by Riaz Haq on December 19, 2012 at 9:38pm

Here's a FT story on Pakistan:


The Islamic Republic of Pakistan is not a place where visitors expect to see billboards advertising “Liposuction, Tummy Tuck, Breast Reshaping” for middle-class women, let alone brothels to entertain middle-class men in a red-light district near the main mosque. They are both there in the sprawling commercial city of Lahore.

Nor is Pakistan a country where foreigners wary of Islamic extremism would necessarily envisage a politically correct gender studies centre such as the one at Quaid-i-Azam University in the capital Islamabad – where students, male and female, discuss everything from honour killings to reproductive rights.

To say that Pakistan has an image problem in the west is an understatement. A new Global Terrorism Index published by the Institute for Economics and Peace shows that Pakistan comes second only to Iraq in terms of terrorist violence because of “significant and widespread” attacks, mostly bombings and shootings. (Pakistan’s neighbours, Afghanistan and India, come third and fourth.)

Yet Pakistan is more diverse than outsiders tend to think and the beliefs of its 180m people are more heterogeneous than in many other nations that profess themselves Islamic. Women hold positions of power in politics, business and academia; mystical Muslims worship at Sufi shrines that are anathema to puritan Sunnis in the Saudi mould; and those who might be categorised as Islamic extremists have never won more than 12 per cent of the vote in a general election.
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Democracy in Pakistan – according to one western diplomat who draws comparisons not with South America but with the Middle East – is far from perfect but more developed than it is in Egypt. “At a time when democracy in other parts of the Muslim world is running into problems ... there is something consolidating here against all the odds,” the diplomat says. “Something quite significant is happening here.”

The mere fact of a government finishing its allotted term and facing new elections is important, says another Pakistan-based diplomat. “It’s very hard for the outside world to understand how important that’s going to be ... It changes intangibly the calculations of politicians and the military.”
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Few Pakistanis dispute that the weakness of the economy is a source of fragility, that drastic electricity shortages stoke public anger, or that corruption is worsening further as the election approaches. A few investors, foreign and Pakistani, look back to the decade long military rule of Pervez Musharraf, which ended in 2008, as a kind of golden age of growth and prudent decision-making.

But even Gen Musharraf will wear civilian clothes if – as he hopes – he is able to return from exile to join the political fray. And even business leaders appalled by the state of the economy now hesitate to recommend military intervention in modern Pakistan.

www.ft.com/intl/cms/s/0/fd6b21f2-494b-11e2-9225-00144feab49a.html

Comment by Riaz Haq on December 20, 2012 at 9:09am

Here's a Bloomberg report on Pakistan's new wire-tappig law:

Pakistan’s National Assembly approved a bill allowing use of electronic evidence from wire- tapping and communication intercepts against terror suspects after a large number of acquittals by anti-terrorism courts for lack of proof.

“It is an accepted fact that terrorists are not getting convicted and are not brought to justice because of lack of relevant rules and laws,” Law Minister Farooq H. Naek said while presenting the bill in the National Assembly, or the lower house, in Islamabad today.

The U.S. “Country Reports on Terrorism 2011,” released in July, put the acquittal rate for terrorist cases to as high as 85 percent in Pakistan, which is seen as a hub of global terrorism. Al-Qaeda chief Osama bin Laden was found and killed in a Pakistani town by U.S. Navy SEALs in May 2011.

Nuclear-armed Pakistan is an ally of the U.S. and has lost more than 40,000 people to bombings by the Taliban since joining the U.S. in the war on terror after the Sept. 11, 2001, attacks.

The bill, which was unanimously passed by the National Assembly, now goes to the Senate, Pakistan’s upper house.

http://www.bloomberg.com/news/2012-12-20/pakistan-backs-wire-tap-ev...

Comment by Riaz Haq on December 29, 2012 at 8:46am

Here's an AP report on provocative paintings in Pakistan:

...The uproar was sparked when the college’s Journal of Contemporary Art and Culture over the summer published pictures of a series of paintings by artist Muhammad Ali.

Particularly infuriating to conservatives were two works that they said insulted Islam by mixing images of Muslim clerics with suggestions of homosexuality, which is deeply taboo in Pakistan.

One titled “Call for Prayer” shows a cleric and a shirtless young boy sitting beside each other on a cot. The cleric fingers rosary beads as he gazes at the boy, who seductively stretches backward with his hands clasped behind his head.

Mumtaz Mangat, a lawyer who petitioned the courts to impose blasphemy charges, argued the image implied the cleric had “fun” with the boy before conducting the traditional Muslim call for prayer.

A second painting shows the same cleric reclining in front of a Muslim shrine, holding a book by Brazilian novelist Paulo Coelho in one hand as he lights a cigarette for a young boy with the other. A second young boy, who is naked with his legs strategically crossed to cover his genitals, sits at the cleric’s feet. The painting has caused particular uproar because verses from Islam’s holy book, the Quran, appear on the shrine.

Aasim Akhtar, an Islamabad-based art critic who wrote an essay accompanying the paintings in the journal, wrote that Ali’s mixing of images was “deliberately, violently profane,” aimed at challenge “homophobic” beliefs that are widespread in Pakistani society.

“Ali redefines the divine through a critique of authority and the hypocrisy of the cleric,” wrote Akhtar, an Islamabad-based art critic who is also listed as a potential defendant in the blasphemy complaint.

Jamaat-ud-Dawa, widely believed to be a front for the Lashkar-e-Taiba militant group, issued a statement after the paintings were published demanding the college issue a public apology and withdraw all issues of the journal.

College staff members also began receiving anonymous text messages threatening violence, said a member of the journal’s editorial board. They were afraid to push back for fear of being killed, he said, speaking on condition of anonymity for fear of being targeted.

Extremists gunned down two prominent Pakistani politicians last year for speaking out against the country’s harsh blasphemy laws, which can mean life in prison or even death. Human rights activists have criticized the laws, saying they are often used to persecute religious minorities or settle personal scores.

Yahya Mujahid, the spokesman for Jamaat-ud-Dawa, denied the group sent any threats but said the state should punish those responsible.

“It’s part of Western and American plans to malign Islam,” claimed Mujahid.

A court considering whether to press blasphemy charges held its latest session in mid-December, but it has not said when it will rule whether such charges apply in the case.

Shahram Sarwar, a lawyer representing the college’s editorial board, said his clients did not intend to hurt anyone’s feelings but he was prepared to apologize on their behalf if they did.

Besides shutting down the journal, the college also closed the department where its staff worked, said Sarwar.

The current head of the National Arts College, Shabnam Khan, denied the institution caved to pressure from hardliners, saying the editorial staff quit voluntarily. She said the department was closed because no one was left to run it...

http://www.salon.com/2012/12/28/paintings_outrage_islamic_hardliner...

Comment by Riaz Haq on December 30, 2012 at 5:01pm

Here's an excerpt of Shahid Burki's Op Ed in the Express Tribune:

(Prof) Hirschman looked at three possibilities. People could remain loyal to the system that has caused them anxiety and despair. In that case, their hope will be that they can work within the system to reform it and thus improve their own situation in it. This happens in most functioning democracies. People use the opportunities inherent in democratic systems to improve what they receive from politics and economics. The second option is to raise their voice. That can be done by stepping out of the system and entering into a different kind of discourse. This is essentially what was done by the participants in the Arab Spring. The Arab street woke up when the realisation became acute that the autocratic structures in several Arab states did not have the space in which the alienated could raise their voice. They took to the streets and to the public squares and brought about regime change in several countries that had been governed for decades by autocrats.

The third option — of exiting the system — is the most radical of the three that Hirschman considered. This has happened in Syria. Earlier, it happened in Pakistan when the citizens of the eastern wing decided to opt out and create a country of their own. They had tried hard to remain within the Pakistani system as conceived by Mohammad Ali Jinnah but the political structure within West Pakistan could not countenance the idea of political power moving from Islamabad to Dhaka. That would have happened had the results of the 1970 election been allowed to create the government that would have been dominated by East Pakistan’s Awami League. What followed is familiar history.

There can be no denying the fact that the level of people’s alienation with the current economic and political systems in Pakistan has, at this time, reached a level never experienced before. And yet, the citizens have chosen to remain within the developing political order, rather than opt out and try for something new. That the people’s response this time around has been different from those in the Arab world is because of their belief in the political order that is under development. But the process of development has been messy which was to be expected. This brings me to another point that Hirschman developed in his long academic career.

He was of the view that progress is never linear. It does not happen in a smooth way, either with the economy or with the political system. Most systems operate through disequilibria making adjustments as they go along....

http://tribune.com.pk/story/486740/professor-hirschman-and-pakistan

Comment by Riaz Haq on January 2, 2013 at 8:54pm

Here's Dawn News on Pak Army's internal threat assessment:

The Pakistan army has changed its operational priorities for the first time in eleven years and described internal threats as the greatest risk to the country’s security, DawnNews reported on Wednesday.

The ongoing guerrilla war in the tribal area near borders with Afghanistan and armed attacks from different groups and elements on security installations and in cities were mentioned as biggest security threat in the new ‘army doctrine.’

The army publishes the doctrine to review its war preparedness and capabilities in order to keep them on the right track.

A new chapter, ‘sub-conventional warfare’ has been included in the “green book” for the first time.

Without naming characters in the war, the book talked about few groups and elements and also mentioned cross-border attacks from Afghanistan.

The over 200-page green book is being distributed among military commanders and the military sources said that it would also be shared with the public and will also be posted on the army’s website at an appropriate time.

According to BBC, defence analyst Talat Masood says that Pakistan army for the first time has admitted that the real threat is emanating internally and along the western borders and not from India, which was previously considered as number one enemy of the state.

http://dawn.com/2013/01/03/pakistan-army-sees-internal-threats-as-g...

Comment by Riaz Haq on January 6, 2013 at 10:41am

Here are a few excerpts of a Time magazine story on polio in Pakistan:

...Despite the shootings in Pakistan, the most worrisome place in terms of caseload is Nigeria. It's the only country whose polio rates actually went up in 2012, to 118 cases compared with 62 in 2011. (In Pakistan, there were 57 cases in 2012 and 198 in 2011.) Nigeria's problem area continues to be the north, with antivaccine propaganda again leading to refusals. In 2012, WHO dramatically increased its presence in the country, from 744 workers to 2,948. It is also using satellite mapping to reach children in villages that, says John Hewko, general secretary of Rotary International, "we didn't even know existed."

Afghanistan, so often a source of trouble in the region, is moving comparatively smoothly toward eradication, with just 35 cases in 2012, down from 80 in 2011. The Islamic Development Bank has made a $3 million grant to Afghanistan to help antipolio efforts. That's just a small fraction of the $227 million the bank made available to Pakistan, also for polio vaccinations, but the disparity in funding partly reflects the disparity in need. What's more, the fact that the bank is involved at all suggests a regional buy-in that was lacking before.
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It's also a hopeful sign that the leaders of all three endemic countries have put their prestige on the line. Nigerian President Goodluck Jonathan pledges that polio will be wiped out in his country by 2015. Afghanistan's Hamid Karzai signed a polio-eradication plan in September and made a show of personally administering drops to children. But it's Pakistani President Asif Ali Zardari who has the most to gain--and lose--in the polio campaign. His daughter Asifa Bhutto Zardari is a leading spokeswoman for the eradication effort, recalling in speeches that her mother--the late Prime Minister Benazir Bhutto, who was assassinated in 2007--administered the vaccine to her when she was a child. President Zardari speaks of "my martyred wife," who dreamed of a world free of disease.

Pakistan is putting institutional power behind the sentimental appeals. After the December shootings, the government temporarily suspended the inoculation program, but Prime Minister Raja Pervez Ashraf quickly issued a statement confirming the country's commitment to the campaign. He called for an inquiry into the attacks, promised the safety of polio workers and pledged to proceed with plans to deploy 250,000 health workers to vaccinate 34 million children in 2013. Polio teams will continue to work at toll plazas, boarding buses and looking for children who don't have blue ink staining a finger--a mark applied by field workers after a vaccine has been administered. When they find an unmarked child, they vaccinate on the spot.

Appeals to religion and reason are being deployed as well. Health workers in tribal areas cite Koran verses that encourage the care of children and reach out to local religious leaders for support. If the mullah in Mohib Banda had endorsed the vaccine, says Saiful Islam, father of the paralyzed 6-month-old girl, "100% of the village would have accepted it." And how to answer those rumors of vaccine-related sterility? Tahira Yasmin, a polio worker for UNICEF, has a way: "I tell them I am married and young. If I were worried, I would not take it," she says. Then she downs a few drops. "They laugh and they let their children take it."

http://healthland.time.com/2013/01/03/the-final-battle-against-polio/

Comment by Riaz Haq on January 7, 2013 at 11:11am

Here's ET on resumption of anti-polio campaign in Karachi:

KARACHI: The polio eradication campaign, which was halted after the killing of four vaccinators in Karachi, restarted on Monday, Express News reported.

On the first day of the two-day campaign, children under the age of five were vaccinated in central Karachi. Children in other parts of the city will be administered polio drops on Tuesday.

The campaign aims to vaccinate more than 2.5 million children.

Given the security threats, the anti-polio campaigners are provided high security.

Pakistan is one of three countries in the world still at risk of polio virus but the door-to-door campaign to get rid of the disease was stopped after five female health workers were shot dead in December 2012 at the start of a nationwide polio vaccination drive.

The seemingly coordinated attacks in Karachi and Peshawar raised fears for the safety of inoculators and highlighted resistance to a campaign by the Taliban.

http://tribune.com.pk/story/490512/polio-eradication-campaign-resta...

Comment by Riaz Haq on January 21, 2013 at 4:37pm
Here's PakistanToday on Acumen Foundation and JS partnership to promote social change in Pakistan:

ISLAMABAD - The Acumen Fund and JS have launched Pakistan Fellows Programme aiming to develop the social change leaders of next generation who are building innovative businesses and strong institutions across the country.
The Acumen Fund, a pioneering nonprofit global venture firm addressing poverty across Africa and in South Asia, hosted an event on Sunday to introduce the first class of Acumen Pakistan Fellows, said a statement issued here on Monday.
In partnership with JS Bank, the Mahvash & Jahangir Siddiqui Foundation and the Edmond de Rothschild Foundations, Acumen was working to develop the next generation of social change leaders who were building innovative businesses and strong institutions across Pakistan.
Twenty individuals have been selected out of over 500 candidates to participate in this year-long training, while simultaneously continuing to pursue their social impact initiatives.
Fellows’ initiatives range from creating an interest-free microfinance institution, to a disaster relief project and to a teaching training programme. In addition to a presentation given by the newly selected Pakistan Fellows, the launch event featured remarks by Jacqueline Novogratz, Founder & CEO of Acumen Fund, and Edmond de Rothschild Foundations Executive Director Firoz Ladak.
“Pakistan today faces many challenges, and we need new leaders who are dedicated to creating a better future for this country,” said Acumen Fund Pakistan Country Director Farrukh Khan. “It is exciting to help develop a community of leaders with the financial skills, operational excellence and moral imagination to address pressing social issues and we’re humbled by the support and interest we’ve received from our partners and local community.”
“The depth and breadth of talent in the applicant pool size is evidence that the people of this nation want to seek ways to improve the prevailing conditions and challenge the existing status quo,” stated Mahvash & Jahangir Siddiqui Foundation CEO Ali J. Siddiqui, “With this inaugural class of bright and ambitious individuals, we are creating a brighter future of this country by providing the tools and the knowledge required to develop a new generation of Pakistani leaders.”
The Pakistan Fellows programme was just one part of Acumen’s investment in leadership and community of the Acumen Fund alumni network.
The East Africa Regional Fellows Program was in its second year and just selected its fellows for 2013.
Acumen intends to launch similar Regional Fellows Programs in India and West Africa in the coming years.
Additionally, Acumen Fund had invested over $ 7 million in Pakistan since 2001, focusing on a wide range of sustainable, scalable businesses-in agriculture, housing, health, water and energy-that use market-based approaches to deliver products and services to millions of rural and urban poor.
Recent additions to Acumen Fund Pakistan’s portfolio include the NRSP (National Rural Support Program) Microfinance Bank, which was the first agency in Pakistan to provide financial services to rural agricultural markets, and Pharmagen Healthcare Ltd, which supplies safe, clean, and affordable drinking water to low-income residents in Lahore.


http://www.pakistantoday.com.pk/2013/01/22/news/profit/acumen-fund-...
Comment by Riaz Haq on January 23, 2013 at 8:49am

Here's a Harvard Business Review piece on women in Pakistan:

"Pakistan is a highly complex and ambiguous country," Ehsan Malik, Country Manager for Unilever Pakistan, told me. "The media projects Pakistan as conservative, but there is a large segment of society that is liberal and broad minded." (Disclosure: Unilever is a client of mine globally, but not the Pakistan branch particularly.)

"My predecessor at Unilever Pakistan was a woman who went to run L'Oreal Pakistan. My wife runs a business and both our mothers and sisters have always worked, as do many in our families and friends. So for me Unilever's gender balance drive is not something extraordinary." Two of the people on Malik's six-person Management Committee are women, and he sees the possibility that his successor could be female. "There are three senior women who have been listed as high potential so we could have a majority female Management Committee in the foreseeable future."

"We aimed to set an example and become a model on gender balance. Now, virtually all our competitors are doing the same... In Pakistan, despite the bad press, when it comes to gender, employers are progressive."

How do the men react? "There was a debate two or three years back, around a concern that we were favoring women. We made it very clear: between two equal candidates, we said we would pick the woman because there is an imbalance that needs to be corrected." In Pakistan, as in a growing number of countries, women perform better academically. "Medical colleges are 70% women but less than half of them continue working beyond a few years of qualifying, partly because of family reasons but also due to working conditions," notes Malik.

In many companies I work for, some of the greatest openness and action on gender balance is in emerging market operations. I have found managers in Brazil, India or Malaysia more enthusiastic and convinced of the business case than their Western colleagues, in much more challenging contexts. And ready to go to much greater lengths to adapt to women's needs.

Like Pakistan. Unilever Pakistan has achieved its gender balancing targets internally (ahead of most Western countries), which Malik considered "relatively simple," yet by doing things that might appear inconceivable elsewhere. So, for example, to recruit female engineers in its remote factories, Unilever provides security-guard staffed housing for the women next to the facilities, ensuring their safety and reassuring their families. Flexible working from different locations — home, distributor premises, or ad agency offices — is another step that benefits all managers. However, he observed, "some female managers prefer coming to the office — there is a day care center to look after their children, they want to get away from extended families that many in Pakistan live with, [and] they can escape the power cuts that plague large cities."

These seemed like obvious investments to Malik who is now setting his sites on "a much bigger agenda" with gender as a competitive advantage with consumers, and a condition for working with suppliers.

---

For the moment, there are 900 women who have gone through the training, and Malik is planning on increasing this to 7,000. "The rural population's bank is usually a couple of villages away. So we are finding that not only do other women come for beauty advice, they also start coming for advice on how to open bank accounts and start a business. And it seems the men are starting to come too, looking for the same guidance."

"Where government fails," concludes Malik, " global companies can fill the void by building concepts that become platforms for change and progress."

http://blogs.hbr.org/cs/2013/01/unilevers_pakistan_country_man.html

Comment by Riaz Haq on February 14, 2013 at 10:13am

Here's a BBC report on TV matchmaking in Pakistan:

Matchmaking shows have been staples of Pakistani TV for several years now, with many couples choosing to seek romance and future partners under the full gaze of television cameras.

In a society where choosing partners has traditionally been the responsibility of family elders, many believe more modern paths to romance such as this, could slowly be changing attitudes.

However, televised weddings are still a controversial subject, as BBC Urdu's Iram Abbasi reports.

http://www.bbc.co.uk/news/world-asia-21451436

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