Pakistan Starts Producing Denim Jeans From Hemp ( بھنگ) Fiber

Quest for sustainable fiber with antimicrobial properties has created a global market for hemp (بھنگ) that grows wild in Pakistan. The ongoing COVID19 pandemic and increasing climate concerns have given further impetus to this movement. Responding to shifting market preferences, major Pakistani denim makers Artistic Milliners and US Denim have now begun producing new denim fabrics blending cotton with hemp

Hemp Jeans

At last year's Kingpin Show online, Karachi-based Artistic Milliners presented its Bio Vision 2.0 collection that is based on guidelines set by the Ellen MacArthur Foundation’s Jeans Redesign, featuring biodegradable fibers that provide optimal recovery, according to Sourcing Journal. The mill’s circular focus is also displayed in its Circular Blue New collection, which is made of 100 percent recycled cotton and uses post-consumer, pre-consumer and industrial waste. Lahore-based US Denim’s latest collections also focus on sustainability and feature recycled and biodegradable fibers. Its Reborn product is “sustainable from every angle” and uses recycled cotton, elastane and polyester; aniline-free dyestuff; and water-safe dyeing methods. 

Sourcing Journal reported that "the Pakistan-based fabric mill also highlighted its use of cottonized hemp, which checks off multiple boxes for consumers, as the fiber is both sustainable and naturally antimicrobial. Its IntelliJeans collection features hemp sourced from China that is free of pesticides and uses 86 percent less water than conventional products". 

Scientists at Agriculture University in Faisalabad are working on creating the blends needed to satisfy the need for sustainability, softness and antimicrobial properties, according to BBC Urdu.  Dr Asad Farooq of the UAF was quoted by the media as saying: "We have signed an MoU with a US-based company and will soon begin mass production". 

Pakistan government has decided to permit hemp farming for industrial and medicinal use, according to Mr. Fawad Chaudhry, Minister of Science and Technology. Initially, the government will control hemp production, Chaudhry said, but private businesses and farmers will be allowed to enter the market at a later date, according to the French news agency AFP.

Hemp ( بھنگ ) plants grow wild like weeds in many parts of Pakistan, particularly in Potohar region where the nation's capital Islamabad is located. Hemp is one of the oldest plants on record as having been used to benefit humans. Hemp is known to have at least 50,000 different uses.  In South Asia, people have been cultivating hemp to make ropes and bags and to smoke hashish for centuries.

The government has picked International Center for Chemical and Biological Sciences (ICCBS) to help regulate hemp products in Pakistan, according to HempToday, a publication that covers the hemp industry. Located at the University of Karachi, it has all the equipment and expertise needed for validation and compliance certification of hemp products in the country, according to Dr. Iqbal Chaudhry, the Center’s Director. He said Pakistan can develop value-added products for export using ICCBS’s research facilities.


Hemp (بھنگ) Applications


It is hard to tell hemp and marijuana plants apart. Both look the same. However, unlike marijuana, hemp does not contain large amount of high-inducing tetrahydrocannabinol (THC) which can be addictive. However, it can still be used to produce CBD (cannabinoid) for medical purposes.  US Law requires that hemp not contain more than 0.3% THC.

In addition to using CBD in food and medicine, there are many different industrial uses of hemp as well. It can be used in textiles, paper, building materials and body care products.

Pakistan can export CBD to European Union and the United States where it has been legalized and being used to fight the side effects of cancer chemotherapy. The estimated global current market opportunity for CBD is about $25 billion."This hemp market could provide Pakistan with some $1 billion (in export earnings) in the next three years and we are in a process of making a full-fledged plan for this purpose," Mr. Chaudhry told the media recently. He also said that with cotton production in Pakistan declining due to various factors, hemp provided farmers with a viable alternative.

Hemp is probably the strongest natural fiber known to man. It has been used to make ropes, bags and textile fabrics for centuries. Rope beds, known as charpais, are still a common sight in rural Pakistan. Using hemp instead of trees in making paper and packaging materials can help save Pakistan's meager forests, and help diversify exports to earn valuable foreign exchange.

Related Links:
Haq's Musings

South Asia Investor Review

Pakistan Pharma Industry Among World's Fastest Growing

Vast Majority of Pakistanis Support Imran Khan's Handling of Covid1...

Pakistani-American Woman Featured in Netflix Documentary "Pandemic"

Coronavirus Lockdown, Lives and Livelihoods

Can Pakistan Effectively Respond to Coronavirus Outbreak? 

Pakistan's Computer Services Exports

Pakistan Mobile Phone Manufacturing

Pakistan's Aircraft Exports

How Grim is Pakistan's Social Sector Progress?

Major Tipping Point: Pakistan Middle Class Grows to 55% Of Population

Pakistan Fares Marginally Better Than India On Disease Burdens

Can Imran Khan Lead Pakistan to the Next Level?

Clean Energy Revolution in Pakistan

Democracy vs Dictatorship in Pakistan

Pakistan Child Health Indicators

Pakistan's Balance of Payments Crisis

Panama Leaks in Pakistan

Conspiracy Theories About Pakistan Elections"

PTI Triumphs Over Corrupt Dynastic Political Parties

Riaz Haq's Youtube Channel

Views: 505

Comment by Riaz Haq on March 15, 2021 at 5:09pm

#Lahore-based Service Global Footwear Ltd., #Pakistan’s largest #shoes exporter (its customers include Zara, Levi-Strauss, Dockers & Dr. Scholl) is planning an #IPO at #Karachi Stock Exchange to raise Rs. 1.6 billion ($10 million) for its #tire business. https://www.bloomberg.com/news/articles/2021-03-15/zara-supplier-se...

Service Global Footwear is part of Service Industries Ltd., which has more than 13,000 employees and is known for its shoes and tires in Pakistan. The footwear unit supplies brands including Inditex SA’s Zara, Levi Strauss & Co.’s Dockers and Reckitt Benckiser Group Plc’s Scholl. The business has an annual revenue of about $44 million and exports to European countries such as Germany, France and Italy. It has a capacity to produce 3.6 million pairs of shoes annually.

A representative for Service Industries confirmed the details of its unit’s IPO plans.

The shoemaker is joining a global rush to tap capital markets for funds, riding on strong investor sentiment. Pakistan’s benchmark KSE-100 Index’s 33% gain in the past year has encouraged the country’s first-time share market, which is seen as heading for a record year.

Service Global Footwear plans to use the IPO proceeds to buy about 20% stake in a joint venture set up by Service Industries and China’s Chaoyang Long March Tyre Co., Habib said. The business will manufacture truck and bus radial tires in Pakistan for export from a factory near Karachi. At a cost of about $250 million over seven years, it’s the largest investment in a tire manufacturing plant in the country. The first phase will start operations in August.

https://twitter.com/haqsmusings/status/1371613405576982530?s=20

Comment by Riaz Haq on April 25, 2021 at 1:12pm

#American Fabric Brand Lenzing Taps Supply Chain Leaders in #Pakistan & #UK to Launch Tencel Lyocell #Hemp #Denim. It has been developed exclusively in-house by Pakistan-based denim producer Naveena Denim Ltd., and U.K.-based Endrime.
https://sourcingjournal.com/denim/denim-mills/lenzing-tencel-lyocel...


A new capsule collection from Lenzing is a literal and figurative meeting of the minds.


Debuting at Kingpins24, the Bast Recast collection demonstrates the power of collaboration, featuring a Tencel lyocell hemp blend and environmentally friendly solutions from leaders throughout the denim supply chain that underscore hemp’s sustainable properties.

“In order to pay homage to the history of hemp, we brought together a group of companies who we knew could deliver both the quality, innovation and environmental integrity that the sustainable denim wardrobe projects demand,” said Michael Kininmonth, project manager at Lenzing.


Every detail, from thread to hang tag, was selected with the environment in mind: Portugese supplier Crafil provided biodegradable sewing threads made from Celofil—100 percent certified Tencel lyocell thread—while joker labels and hang-tags were designed from the collection’s off-cuts. Preservation project Warp-face provided sustainable paper, and Italian chemicals company Officina+39 supplied Recycrom dyestuff for the Tencel lyocell and hemp denim paper.

Hemp has long been touted by farmers as a fiber that has regenerative properties and requires less water to grow than cotton crops, and has been considered a cash crop in countries like China. But because of its connection to the cannabis industry, hemp has been a difficult field to navigate from a legal standpoint. Easing national restrictions in recent years have helped nudge the fiber into the spotlight, leading experts to view it as the next major cotton alternative. Outdoor apparel leader Patagonia recently spearheaded a plan to bring hemp production back to the U.S.—specifically to Colorado’s San Luis Valley.

Major brands such as Levi’s have been experimenting with the fiber for years, and the denim giant just recently debuted a collection with its highest hemp count to-date. The line offers garments including men’s and women’s Trucker Jackets, and men’s 502 Taper jeans, made with 55 percent hemp blends—up from 30 percent in 2019. Hemp is also a part of Wrangler’s new Retro Green Jean collection, a line that gives a sustainable update to its bestselling denim.

Comment by Riaz Haq on May 15, 2021 at 12:34pm

#Pakistan #textiles bouncing back, says Karl Mayer. Most modern Prosize & Warpdirect machines are destined for the textile strongholds of #Karachi and #Lahore, which are currently benefiting from a boom in demand for high-end #household textiles, he added.https://shar.es/aoMoi7


Karachi and Lahore mills benefiting from a boom in demand for high-end household textiles.


Karl Mayer reports a significant surge in 2021 orders for the Prosize and Warpdirect machines made by its Warp Preparation business from Pakistan.

“Pakistan’s economy was hit hard by the coronavirus pandemic, but the textile and garment industry has quickly showed the first signs of recovery,” said the company’s vice president of sales and marketing, Dieter Gager. “Things have been going crazy for some time now. In particular, the Prosize sizing machine, combined with the Warpdirect beam warping machine, are proving to be bestsellers –order volume for these models was already considerable in 2020, but has been surpassed this year.”

Most machines are destined for the textile strongholds of Karachi and Lahore, which are currently benefiting from a boom in demand for high-end household textiles, he added.


Bed linen and terry towels from Pakistan are in great demand both in the domestic market and abroad. The latest generation weaving machines are used for the production of diverse articles, which require warp beams of the highest quality for their full performance.

This is where the Prosize and Warpdirect come into play.

The beam warping machine ensures the same warping length for all warp beams, uniform thread tensions and an even winding structure. The sizing machine that follows in the process applies sizing to the threads homogeneously and without affecting the elasticity. It also requires very little water and very few chemicals to do so.

Comment by Riaz Haq on May 16, 2021 at 1:44pm

Levi's largest Knit supplier in #Pakistan expands capacity with TUKATECH with latest model for most productivity with "zero buffers, cutting 9cm high compressed fabrics. It's been awarded most "Eco-friendly" for #energy consumption (k/w/hour used). #Green https://prn.to/3tQWfPr

LOS ANGELES, May 13, 2021 /PRNewswire/ -- Pakistan based, Combined Fabric Ltd., the largest supplier of knit garments to Levi's, is expanding their cutting capacity by adding a third Tukatech automatic high-ply cutter. TUKAcut 9.0 is from the line of ECO award-winning cutters that meet the requirements of apparel, PPE and uniform manufacturers in the Industry 4.0 era. The latest model for most productivity with "zero buffers, cutting 9cm high compressed fabrics, and has been awarded most "Eco-friendly" for energy consumption (k/w/hour used). This is a big deal especially in countries such as Pakistan, India, Bangladesh, Sri Lanka and even parts of the United States where electricity costs of factories can be extremely high when running multiple shifts and demand for faster production is required.

"We saw how TUKA cutting room solutions reduced 80% of our staff in cutting room, improved our quality and eliminated useless steps. We really are a very happy users of TUKAcad, TUKA3D, CutPlanning, SMARTmark, automatic fabric spreaders and cutters, and unit production systems. We have almost everything TUKA offers and we are adding more systems only because we have seen the results," says Sheikh Tariq Mehmood, Director of Combined Fabrics. "We were automated with other CAD, spreading, and cutting systems. We know automation and we REPLACED ALL other so-called 'automatic' systems with Tukatech, became better friends, and continue to add more of their technology because we TRUST THEM."

Combined Fabrics is a totally vertical company from yarns, to thread, to fabric, to garments, to finishing and dyeing, and even make their own buttons and other trims. They started their partnership back in 2018 when Tukatech first visited their facility in Lahore, Pakistan. Mr. Ram Sareen pin-pointed inefficiencies within their cutting room operations.

"When Mr. Ram came to us and he saw what we were doing, and how we were doing it, he opened our eyes to what we were doing wrong," said Atif Shaik, Director, Combined Fabrics. Without implementing any systems at first and with guidance from Tukatech, Combined Fabrics saw a 7% fabric savings, immediate improvements, and cost savings. With TUKA systems, Combined Fabrics saw their consumption reduce from 12%-14% per garment.

About Combined Fabrics - Combined Fabrics Limited is a WRAP Certified vertically integrated Knit apparel manufacturing facility founded in 1990. Having the entire production process (Knitting, Dyeing, Finishing, Embroidery, Stitching) under one roof, we are able to deliver quality Products with minimum wastage and faster delivery time. For more information visit: http://www.combinedfabrics.com/

About Tukatech - Tukatech was founded in 1995 with the objective to have pattern makers create patterns digitally on the computer. Tukatech is an influential fashion technology company known worldwide for innovative solutions and superior technical support. They are the industry's leading provider of fashion software and machinery for product development, cloud collaboration, and garment manufacturing.

Comment by Riaz Haq on May 17, 2021 at 6:57am

Woven together, the rise and fall of southern Pakistan’s Banarsi sari

https://www.arabnews.com/node/1858791/fashion

Banarsi silk was a luxurious hand-woven fabric once made in the city of Khairpur, in Sindh
No official data exists on the history of the industry and the stories are told by the weavers themselves
SINDH: At the Banarsi Silk Weavers’ Colony in the city of Khairpur, in Sindh, 47-year-old merchant Zafar Abbas Ansari was waiting, hoping for a few additional orders of silk Banarsi saris as Eid Al-Fitr approached.
The sari is a garment native to South Asia, where a long piece of cloth is wrapped elaborately around the body — usually in cotton or silk — and worn with a matching blouse.
Although the city does not make Banarsi any longer — it is now made in Karachi, more than 400 km away — customers still come to the city to purchase the fabric.
Inside the deserted 70-year-old market — once a bustling place — Zafar’s shop is among the last three Banarsi shops left. His family is one of the 40 weaver families who brought the industry to Khairpur when they migrated from India in 1952.
“It is almost two decades since Khairpur stopped producing Banarsi saris after the industry’s collapse. However, even today, the brand is popular among customers. They keep demanding Khairpur’s brand,” Zafar told Arab News.
In its heyday, Khairpur’s Banarsi sari was synonymous with luxury, with vendors supplying the fabric not only locally but also exporting to Pakistani families living in the UK and other European countries.
Inside Zafar’s shop, unstitched pieces of colorful saris — the blouse, the petticoat and main sari fabric — are displayed. The shop shows off different varieties of saris, including the traditional katan — a plain woven fabric with pure silk threads — chiffon, as well as synthetic fabrics.
“Banarsi sari has distinction and standing,” Zafar said proudly. “It is worn by royal families because of its grace and elegance. In some families it is an essential part of the bridal trousseau.”

The price of a sari depends upon its type. The most expensive sari fabric available in the Khairpur market currently is worth Rs45,000 ($300) a piece
Khairpur’s Banarsi Silk Weavers’ Colony is named after the city of Banaras in India (now Varanasi) because of the silk weavers who migrated from there.
There are no official records, and the story of the garment comes from the weavers themselves. They say the history of the Banaras sari industry in Khairpur is linked with Ghulam Saddiquah Begum — the wife of Khairpur state’s then ruler, Mir Ali Murad Khan Talpur of the Talpur dynasty.
Saddiquah Begum herself came from Bahawalpur state, and in 1949, the weavers said, during a visit to India’s Hyderabad Deccan, she offered Mohammed Yusuf Ansari — a sari trader from Banaras — the chance to start manufacturing in Khairpur.
She is said to have offered her state’s support for the establishment of the manufacturing units required.
In 1952, about 40 families of the Ansari clan migrated from Banaras to Khairpur and sari manufacturing began on handlooms. Later, the saris were exported to other countries.
Arab News could not independently verify this information.
According to Anjum Sajjad Ansari, grandson of Muhammad Yusuf Ansari and a representative of the Banarsi Silk Weavers’ Association Khairpur, at its peak there were 400 handlooms in Khairpur. Today, not a single handloom remains.
“At Khairpur’s Banarsi Silk Weavers Colony today there are 16 houses of traditional weavers. However only three are involved in this business of selling Karachi-made fabric,” Anjum said.
Like elsewhere, the Banarsi brand was associated with pure silk thread work. Initially, Khairpur used silk imported from China, but later the silk came from Punjab’s Changa Manga as Pakistan developed hatching silkworms and silk fiber producing factories.
The whole family engaged in the manufacturing process, including silk weaving, dyeing, warping, and reeling. It took between two to three days’ work to complete a single sari.

Comment by Riaz Haq on May 26, 2021 at 6:16pm

#Pakistan welcomes surge in knitwear #exports. Exports of leggings, t shirts, sweaters & underwear jumped 30% in the first 10 months of the current fiscal year as the industry continued its recovery from the negative impact of the #coronavirus #pandemic. https://www.knittingtradejournal.com/circular-knitting-news/14571-p...

Total knitwear exports were US$3.1 billion, up from from $2.3 billion over the same period in the previous year, according to the latest data from the Pakistan Bureau of Statistics (PBS).

Comment by Riaz Haq on June 29, 2021 at 7:36am

ISKO & Pakistan's Soorty sign licensing agreement for garment & fabric

https://www.fibre2fashion.com/news/press-release-news/isko-pakistan...


ISKO and Pakistan’s Soorty have signed a landmark technology licensing agreement to work in partnership on the production of fabric and garment collections. The collaboration combines Isko’s renowned expertise in creating patented technologies with Soorty’s extensive vertical production network, which will be utilised to produce the collections.

The unique collaboration opens the door to significant, new business opportunities for both companies and will enable them to meet customers’ needs on a greater scale. Through this partnership, Isko and Soorty have developed a business model that is a first in the industry with the potential to change working practices for the better and unlock value for the entire market through the scaling of responsible innovations. The two players are at the forefront of sustainability, inclusivity, technology and education in the industry and are driven by a shared approach that prioritises synergy, cross-fertilisation, and a quest for constant improvement, Isko said in a press release.

The first collaborative effort between the companies sees the launch of the ISKO Future Face by Soorty collection. Created using ISKO’s innovative ISKO Future Face technology, it is produced by Soorty specifically for the US market. ISKO Future Face is a patented woven fabric that looks like a knit. This fabric innovation combines a soft, silky finish with comfort, enhanced shape retention and a flattering drape, while maintaining all the properties of true denim, according to ISKO.

Today’s business landscape is calling out to all stakeholders to create connections that help take care of the planet and its people. ISKO’s Responsible Innovation approach is founded on creativity, competence and citizenship and demonstrates the company’s effort to make the world a better place. Soorty, Pakistan’s largest vertically integrated denim company, is committed to a vision of a clean, green and fair future for all, which is a perfect alignment for this partnership.

“With this partnership, we are paving the way towards the implementation of new best practices that will change the industry forever. We truly believe that going beyond the traditional conception of competition can really push change for the better: a better service for our customers, a better business and a better future,” Marco Lucietti, ISKO director of strategic projects said in a statement.

“We believe in cooperation over competition. And we believe that this cooperation, which is the first of its kind in the industry, will unlock immense value for brands and consumers. ISKO Future Face by Soorty is a truly game changing offer that can be used to create an endless array of products, all of which are in high demand in both the pandemic and post-pandemic world. We’re hugely excited by the possibilities this opens up for the market,” Asad Soorty, director of Soorty said.

Comment by Riaz Haq on July 12, 2021 at 11:26am

Can #Pakistan Bridge Gap Between #Organic #Cotton’s Supply & Demand? Pakistan is not among the top-ranking countries but it is the biggest contributor to the global growth, signaling it’s gaining momentum in the market. #sustainable https://sourcingjournal.com/denim/denim-mills/artistic-milliners-pa... via @SourcingJournal

When it comes to sustainability trends, seeds are taking the reign.

The organic cotton label has recently been catching the eye of denim consumers as the demand for sustainable fashion increases. To answer their call, companies throughout the denim supply chain have been clamoring for more organic cotton from farmers. But what they’re finding is that the world’s supply of the fiber might not be enough to meet the demand.

While new data from the Textile Exchange’s 2021 Organic Cotton Market Report shows that the amount of harvested organic cotton set records in the 2019-20 crop year at 249,153 tons, this sum still accounts for just 1 percent of global production.

Enter industry efforts for more organic cotton strategies such as the Milliner Cotton Initiative (MCI), which Pakistan-based denim mill Artistic Milliners launched in October alongside environmental nonprofit World Wildlife Fund for Nature (WWF) Pakistan and the Government of Baluchistan. The program aims to commercialize indigenous organic cotton in the Baluchistan region and add transparency to the value chain.

Textile Exchange’s report indicated that the top seven organic cotton-producing countries, which together account for 95 percent of global production, were India at 50 percent, followed by China, Kyrgyzstan, Turkey, Tanzania, Tajikistan and the U.S. Though Pakistan wasn’t one of the top-ranking countries, it was one of the biggest contributors to the global growth, signaling it’s gaining momentum in the market.

Earlier this year, Danish apparel company Bestseller, which owns labels Jack & Jones, Vero Moda and Only, helped fuel MCI with a 30 percent funding. According to Danique Lodewijks, a senior project specialist at Bestseller, the initiative allows the company to make a major impact in sustainable fashion.

“Cotton is a very important fiber for Bestseller, as more than 50 percent of our total fiber consumption comes from cotton,” she said during an Artistic Milliner webinar on Thursday. “We have a relatively high cotton footprint, and therefore also a big opportunity to actually influence and promote change in the fashion industry—but we also know that currently there is simply not enough organic cotton available in the market to meet the needs of the industry.”

The initiative is directly aligned with Bestseller’s target to source 30 percent organic cotton by 2025, but that’s not the only driving force for the partnership. Lodewijks said the company also got involved as a way to gain more insight into what is happening on the ground and build stronger relationships with farmers and suppliers, ultimately securing its future organic cotton supply.

Increasing transparency throughout the supply chain—specifically at the fiber stage—has been a subject of focus for many in recent years. According to Ruud Schute, program director at Organic Cotton Accelerator (OCA), a multi-stakeholder organization dedicated to the fiber, the seeds are the most important part of the organic journey.

“Finding the right seed for the right yield, making sure that the farmers get the crops they expect, and making sure that the integrity is not compromised from the beginning [is what’s most important],” he said. “I think everybody understands that once we start with the wrong base for organic cotton, we will have a lot of catching up to do later.”

He added that it’s important to grow organic cotton with consideration to the heavy demand, but “with a very clear eye on reality and on how far nature can go in a certain period of time, and how quickly we can replicate this without compromising the seed.”

Comment by Riaz Haq on December 23, 2021 at 4:12pm

First officially planted #cannabis (bhang) crop ready for harvest in #Pakistan. Cannabis is 10 times more beneficial than other drugs and #hemp fiber made from it could be a good substitute for #cotton in anti-microbial #clothing #textiles https://dunyanews.tv/en/Pakistan/634089-#.YcUOKieO-w0.twitter

The federal minister of Science and Technology Shibli Faraz on Thursday inaugurated the harvesting of first crop of bhang (Cannabis) cultivated on an official level.

At the inaugural ceremony, the federal minister said that the first crop of bhang (Cannabis) planted on the government level has been successfully prepared in three and a half months.

According to the details, the seeds of cannabis plant were brought from Balochistan and Gilgit Baltistan, and their cultivation was done on an area of one acre.

The federal minister on this occasion reiterated the benefits of cannabis plantation and its usage in the medicine industry. He said that the plantation of cannabis is 10 times more beneficial than other drugs and we will not focus on the negative elements. The minister also added that Bhang could prove to be an alternate crop for cotton.

“A seed of bhang is worth US$12 in the international market and encouraging its lawful export will help in curbing its illicit trade,” Shibli Faraz said.

Shibli Faraz further added that according to the vision of Prime Minister of Pakistan Imran Khan, the mass level production of Zaitoon (olive) has also been initiated. With this, there will be more foreign exchange savings.

Agricultural experts have opined that in order to fulfill the international market demand of cannabis, Pakistan has to be fully prepared.

Comment by Riaz Haq on April 25, 2023 at 7:39am

LEVI’S URGED TO SIGN PAKISTAN ACCORD: ‘WE REALLY NEED BRANDS TO STEP UP’


https://sourcingjournal.com/denim/denim-brands/levis-protest-times-...

With the 10th anniversary of the Rana Plaza building collapse that killed more than 1,100 garment industry workers in Bangladesh and maimed scores of others serving as a backdrop, labor and human rights activists took to Times Square on Friday to protest U.S. denim giant Levi’s, which has refused to sign the Pakistan Accord addressing safety in the garment sector.

To date, 49 apparel companies have signed the Accord, a binding, three-year agreement empowering independent safety investigators to inspect more than 300 Pakistani manufacturing facilities and guarantee certain health and safety provisions for workers. Another 52,000 individuals have signed a petition asking Levi’s to sign on as well.

“We really need brands to step up because the conditions we saw in Rana Plaza 10 years ago are very similar to the conditions we see today in Pakistan,” Ayesha Barenblat, founder and CEO of Remake, one of several organizations on hand for the Friday demonstration, told Sourcing Journal. “We just haven’t seen enough leadership from American brands, and Levi’s claims to be a sustainable brand that has a big presence in Pakistan and Bangladesh.”

Friday’s demonstration featured bullhorn speeches reminding passersby of times when U.S. factory workers were subject to the same dangers and substandard conditions that many in places like Bangladesh and Pakistan are today. Prior to that, protestors stood with signs in front of the Levi’s store and four of them lay on the ground covered in white shrouds to represent the four workers who died after breathing in toxic fumes at the Artistic Milliners denim factory in Karachi, Pakistan in January 2022. Meanwhile, activist leaders Khalid Mahmood from the Labor Education Foundation of Pakistan and Nazma Akter, founder of the Bangladeshi Awaj Foundation, tried to enter the storefront, they said, to personally deliver a letter to Levi’s management, but were turned away by store employees and police. Ultimately, event organizers said, the store manager agreed to pass the letter on to corporate offices.

Comment

You need to be a member of PakAlumni Worldwide: The Global Social Network to add comments!

Join PakAlumni Worldwide: The Global Social Network

Pre-Paid Legal


Twitter Feed

    follow me on Twitter

    Sponsored Links

    South Asia Investor Review
    Investor Information Blog

    Haq's Musings
    Riaz Haq's Current Affairs Blog

    Please Bookmark This Page!




    Blog Posts

    Barrick Gold CEO "Super-Excited" About Reko Diq Copper-Gold Mine Development in Pakistan

    Barrick Gold CEO Mark Bristow says he’s “super excited” about the company’s Reko Diq copper-gold development in Pakistan. Speaking about the Pakistani mining project at a conference in the US State of Colorado, the South Africa-born Bristow said “This is like the early days in Chile, the Escondida discoveries and so on”, according to Mining.com, a leading industry publication. "It has enormous…

    Continue

    Posted by Riaz Haq on November 19, 2024 at 9:00am

    What Can Pakistan Do to Cut Toxic Smog in Lahore?

    Citizens of Lahore have been choking from dangerous levels of toxic smog for weeks now. Schools have been closed and outdoor activities, including travel and transport, severely curtailed to reduce the burden on the healthcare system.  Although toxic levels of smog have been happening at this time of the year for more than a decade, this year appears to be particularly bad with hundreds of people hospitalized to treat breathing problems. Millions of Lahoris have seen their city's air quality…

    Continue

    Posted by Riaz Haq on November 14, 2024 at 10:30am — 1 Comment

    © 2024   Created by Riaz Haq.   Powered by

    Badges  |  Report an Issue  |  Terms of Service