Pakistan Agribusiness Investments in Dairy & Livestock

[Riaz Haq]

US venture investor Tim Draper, Swiss food giant Nestle, and American beverage titan Coca Cola are investing heavily in Pakistan's agribusiness.

Silicon Valley private equity investor Tim Draper, a well-known international venture capitalist, is quietly investing in Pakistan's agribusiness, the largest provider of food commodities in the Middle East, according to San Francisco Examiner.

The share of livestock in Pakistan's agriculture output nearly doubled from 25.3 percent in 1996 to 49.6 percent in 2006, according to FAO. As part of the continuing livestock revolution, Nestle is investing $334 million to double its dairy output in Pakistan, according to Businessweek. Reuters is reporting that the company has already installed 3,200 industrial-size milk refrigerators
at collection points across the country to start the
kind of cold storage chain essential for a modern dairy industry, and
give farmers a steady market for their milk. In another development on the infrastructure front, Express Tribune has reported that  Pakistan Horti Fresh Processing (Pvt)
Limited has invested in the world's largest hot treatment plant to process 15 tons of mangoes per hour for exports.  Hot water treatment  will also help reduce waste of fruits and vegetables by increasing shelf-life for domestic consumption.
 

The Coca-Cola Company is planning to invest another US$280 million by 2013 in
Pakistan, according to BMI's Q3 2012 Food & Beverage Report for Pakistan.  Coke plans to channel the bulk of its
capital expenditures towards increasing the production of its existing
brands as well as expanding its overall beverages portfolio. Coca-Cola
plans to introduce more juices and mineral water in the Pakistani market
over the coming years. This strategy could diversify Coca- Cola’s
presence beyond the carbonates sector and help it secure early footholds
in the higher-value bottled water and fruit juice segments, which boast
tremendous long-term promise.

In addition to foreign investors, big name Pakistani companies like Dawood Group's Engro, billionaire industrialist Mian Mansha's Nishat Group and former minister Jahangir Khan Tareen's JK Dairies are placing big bets on food and beverage market in the country. Annual milk consumption in Pakistan reached 230 kg per capita in 2005, more than twice India's per capita consumption, according to FAO.

Business Monitor International expects "Pakistani agriculture sector to reap record harvests for key crops
such as rice, sugar and cotton owing to favorable weather in 2011 and the year-on-year increase in
crop area following floods in 2010". "We expect the dairy, poultry and
wheat industries to be the biggest beneficiaries of increased investment in the agriculture sector", adds BMI's report.

 Pakistan is world’s eighth
largest consumer of food and food is
the second biggest industry in the country, providing 16 per cent
employment in production, according to report published in Express Tribune.  In addition to rising domestic demand, growth in agribusiness is supplemented by
increased exports as Pakistan expands trade with new partners. BMI expects basmati rice to take
up a greater share of the trade as production increases. Cotton production to 2015/16: 45.5% to 12.8 million bales. Increased demand from Europe and
emerging markets will drive output. BMI also expect an increase in domestic farmers switching
from rice and sugar to cotton cultivation. Sugar production to 2015/16: 22.1% to 4.8 million tons. Large-scale consumers such as
confectioners, candy makers and soft drink manufacturers account for about 60% of the total
sugar demand and will be the main drivers of growth.

Pakistan witnessed a livestock revolution follow Green Revolution. Here's how International Livestock Research Institute puts the dramatic changes in Pakistan's agriculture sector since the mid 1960s: 

 Since the mid 1960s, investment in Green Revolution technologies – high-yielding varieties of cereals, chemical fertilizers, pesticides, irrigation and mechanization of farm operations – significantly increased cereal crop productivity and output. Success in the crop sector created a platform for diversification of farm and non-farm activities in the rural areas including the livestock sector, especially the dairy sector. Some of the Green Revolution technologies had a direct impact on the dairy sector while others had an indirect impact. Increased cereal productivity and output helped to reduce prices of cereals relative to other commodities in both rural and urban areas. This, along with increased income from high crop-sector growth, created  demand for better-quality foods including livestock products. This created market opportunities and incentives for crop producers to diversify into higher-value products, such as milk, meat, vegetables and fruits.

Pakistan has made significant progress in agriculture and livestock sectors showing that it has the potential to feed its people well and produce huge surpluses to fuel exports boom. The continuation of this progress will depend largely on success in making needed public and private investments in energy and water infrastructure and education and health care.

Related Links:

Haq's Musings

FMCG Consumption Boom in Pakistan 

Music Drives Coke Sales in Pakistan

World Bank Report on Pakistan Agribusiness

Pakistan's Sugar Crisis

FAO Livestock Sector Brief 2002 

Recurring Floods and Droughts

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[Riaz Haq]

Nestle Pakistan Ltd., a unit of the world’s biggest food company, has started selling pasteurized fresh milk in a pilot project as it seeks to develop a new segment in the South Asian country’s $23 billion dairy market.
The company has been delivering plastic pouches of milk to 100 homes in Lahore for the past three months on motorbikes and three-wheeler taxis.
“It’s like when we started with our water gallons 20 years ago, which started with delivery to offices and households, it starts small and then spreads,” Nestle Pakistan Chief Executive Officer Magdi Batato, 56, said in an interview at the company’s headquarters in Lahore. “There is a potential, but it’s still niche in my view.”
Nestle wants to diversify in the world’s fifth-largest milk market, where 95 percent of dairy products sold are unprocessed with people buying the liquid raw and then boiling it. Companies already sell milk in ultra-high temperature form that has a longer shelf amid long hours of energy outages in the blackout-prone nation.
Pakistan’s dairy industry has a value of about 2.3 trillion rupees ($23 billion) a year, according to Zoya Ahmed Zaidi, an analyst at AKD Securities in Karachi. She projects the sector will increase in value by about 10 percent over the next five years.
‘Right Direction’
Engro Foods Ltd., a Pakistani dairy and juice company, discontinued branded shop sales of fresh, pasteurized milk after about a year in the southern city of Karachi in December. The company was hampered by the city’s frequent power outages, said Nauman Khan, research head at Foundation Securities.
Nestle is “going in the right direction as demand is rising for branded products with the upper-middle class becoming more hygiene-conscious.” Amreen Soorani, an analyst at Karachi-based JS Global Capital, said by phone. Home delivery “is more convenient and makes it more accessible.”
Pakistan’s sale of processed drinking milk products are projected to have more than double in the past five years to 134.6 billion rupees in 2014, and are forecast to reach 203 billion rupees by 2019, according to Euromonitor International.
Batato said he expects the Pakistani processed milk market to grow to 7 percent or 8 percent in five years. “It won’t be a step change like Turkey.''
Turkey gave farmers incentives to sell milk to documented processing companies as part of its efforts to join the European Union, which boosted the share of the pasteurized-milk sector to 70 percent from 10 percent, according to Batato.
Pakistan’s middle class more than doubled to 84 million in 2002-2011, bringing almost half the nation into that segment for the first time, according to a study by Dr. Jawaid Abdul Ghani, a professor at the Karachi School for Business and Leadership, published last year.
Full Capacity
Nestle started its Pakistani operations in 1988 in a joint venture with Milk Pak Ltd. before taking over management of that company four years later, according to company’s website. About 80 percent of revenue is generated from milk and nutrition products including baby formula and cerelac, while the rest comes from water and beverages, according to data compiled by Bloomberg.
The company’s powdered milk plants in Pakistan are running at ‘‘full capacity,” Batato said. “We are taking every single drop. There is an opportunity to import tactically a bit, but this is not our business model.”

http://www.bloomberg.com/news/articles/2015-02-26/nestle-pakistan-s...

[Riaz Haq]

The U.S. Department of Agriculture has approved Phase Two of the American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) FEEDing Pakistan program to further develop Pakistan’s aquaculture sector and its use of feeds made from U.S. soy.

The additional one-year of funding allows WISHH to create even more demand for soy-based feeds, building upon the success of local fish farmers as well as private investment by the Pakistani feed industry.

“USDA support of FEEDing Pakistan boosts the growing soy-based feed industry in Pakistan, which has the sixth largest population in the world,” said WISHH Vice Chairman Lucas Heinen, a Kansas soybean grower. “WISHH’s strategy complements the U.S. Soybean Export Council’s work as Pakistan’s poultry industry now buys U.S. soybean meal and processing industry leaders import U.S. soybeans.”

Launched in 2011, WISHH’s FEEDing Pakistan has assisted approximately 2,000 Pakistani fish farmers and helped increase the market value of fish produced—tilapia—from zero at the beginning of the project to an estimated 450 mill rupees ($4.5 million USD) in 2014.

Photo: ASA WISHH’s FEEDing Pakistan project develops Pakistan’s aquaculture sector and its use of feeds made with soy. A 2013 U.S. Department of Agriculture Report projected a 525 percent increase in aquaculture production in Pakistan and a complementary increase in the demand for fish feed between 2012 and 2022.

FEEDing Pakistan tilapia averaged 600 grams per fish–double the weight of traditional Pakistan fish harvests.

“Pakistani fish farmers had never seen such results,” said R.S.N. Janjua, who leads the project as ASA/WISHH Country Representative. “The tilapia received a premium in the local market place and increased enthusiasm for further development of Pakistan’s aquaculture industry with soy-based fish feeds.

“Phase One of FEEDING Pakistan also demonstrated that Pakistan’s fish farmers, academics, private sector, and government officials are ready to help aquaculture fill the protein gap in Pakistan where 44 percent of children under the age of five experience stunting,” Janjua added.

The Kansas Soybean Commission supported WISHH’s Phase One work in Pakistan. Kansas State University conducted training courses on fish feed manufacturing and best management practices. A trainee and co-owner of a Pakistani company learned about potential for growth in the aquaculture industry. As a result, he ordered feed extrusion equipment from Extru-Tech International of Sabetha, Kansas and formally inaugurated Pakistan’s first extruder for the production of floating fish feed in July 2013. USDA’s funding allowed WISHH to ship 25 metric tons of U.S. hi-protein soybean meal, which jump-started the floating fish feed manufacturing.

A 2013 USDA Global Agricultural Information Network report projected a 525 percent increase in aquaculture production in Pakistan and a complementary increase in the demand for fish feed. Aquaculture production would increase from 120,000 tons in 2012 to 750,000 tons in 2022. The demand for fish feed will increase from 210,000 tons to 1.3 million tons, and soybean meal demand from 42,000 tons to 260,000 tons.

Phase Two will allow WISHH to provide additional training to improve feed management and increase feed production as well as feed demand, largely in Punjab and Sindh. Training will reach both large-holder farmers with 20-200 acres of ponds as well as farmers with 1-2 acres. WISHH will also assist the private sector that is interested in expanding feed manufacturing.

http://m.kmaland.com/ag/usda-funds-phase-of-asa-wishh-s-feeding-pak...

[Riaz Haq]

#India to import cows from #Pakistan to improve breed: Dhankar http://www.hindustantimes.com/haryana/will-import-cows-from-pakista... … via @htTweets

Haryana agriculture minister Om Prakash Dhankar has said that the state government may take help from Pakistan to improve breeding of cows and “restore the old glory” of the indigenous cow.

Dhankar, who was addressing a gathering of dairy farmers at Rohtak on Monday, said that Pakistan was known for the best Sahiwal breed of cows, so he might visit the neighbouring country to bring Sahiwal cows to improve the cow breed in Haryana.

The agriculture minister also said that Haryana’s cows had improved milk production in Brazil and Israel. “Now, the Haryana government may take help of Brazil and Israel to improve cow breeding of the state, if the need be,” he added.

He said that the state government had already inked an agreement with the Brazilian government to improve milk production, quality of cattle feed and environment for the animals.

The minister said that the state government had decided to increase daily milk production of the state to 2.5 crore litres from existing 2 crore litres and steps would be taken to increase milk production of the state from Punjab and Gujarat.

Later, Dhankar also honoured dairy farmers with cash awards up to Rs 20,000 for having highest milk producing cows.

COW BEAUTY CONTEST

Dhankar also announced that the Haryana government would organise a cow beauty contest, under which finest cows and calves from the state would be brought at one place. This would also help to improve the cow breed, he added.

The minister also announced a fund of Rs 2.10 crore to accommodate 1.17 lakh stray cows and calves in the gaushalas of the state.

[Riaz Haq]

The latest tunnel technology is being introduced among progressive growers of the Punjab to grow off-season vegetables as it is impossible to grow summer vegetables without tunnels during December and January.

A spokesman of the agriculture department told here on Wednesday that summer vegetables like cucumber, tomato, sweet chilies, green chilies, pumpkin, sponge gourd, bitter gourd, vegetable marrow, red gourd, Brinjal, water melon, musk melon could easily and successfully be grown in low, walk-in and high tunnels.

He said that the tunnel grown vegetables were covered by green fiber sheets to protect these vegetables from severe cold and frost during December and January. He recommended the vegetable growers to get proper training of tunnel farming and start nursery cultivation of tomato, sweet chilies, green chilies, and Brinjal from the mid of September.

http://www.pakistanherald.com/news/7562/09-september-2015/tunnel-te...

[Riaz Haq]

Beverage Giant Coca Cola to invest $350m in #Pakistan. New plants in #Karachi #Lahore #Islamabad http://www.pakistantoday.com.pk/?p=449113 via @ePakistanToday

A delegation of the Coca Cola Company led by its President Eurasia & Africa Group, Nathan Kalumbu, met Finance Minister Senator Ishaq Dar on Thursday and briefed him about the company’s investment plans in Pakistan.

Finance Minister Ishaq Dar welcomed the delegation and said the present government offered a liberal investment regime and facilitated all foreign investors in accordance with existing regulations of the country. He briefed Kalumbu about the economic achievements of the government and said having achieved economic stability it was now on the path of economic growth and job creation.

Nathan Kalumbu apprised the finance minister that encouraged by the economic turnaround and stability achieved by Pakistan in the last two years and the positive rating accorded to it by international rating agencies, the Coca Cola Company has already started implementing its plan to invest over US$350 million in the country. He added that Coca Cola was already a leading US investor in Pakistan.

Unveiling the investment plan, Kalumbu stated that three new Coca Cola plants were being established at Karachi, Multan and Islamabad and the fresh investment would further contribute to strengthening of economy and job creation. He said Pakistan was ranked 7th in size in Coca Cola’s Eurasia and Africa group which includes 84 countries and the company accords it due importance in terms of production, marketing and other commercial activities.

Members of the delegation which also included Curtis A. Ferguson, President Coca Cola Middle East & North Africa (MENA), Rizwanullah Khan General Manger Pakistan and Afghanistan Region, John Mathew Galvin, General Manger Coca Cola Beverages Pakistan Ltd and Fahad Qadir, Director Public Affairs & Communications Pakistan & Afghanistan Region, thanked the finance minister for sparing time out of his busy schedule to meet them and assured that the Coca Cola company would do its utmost to contribute positively to Pakistan’s economy.

[Riaz Haq]

Over last two years: #Pakistan’s food, beverage exports to #UAE increase 27% http://tribune.com.pk/story/1046415/over-last-two-years-pakistans-f... …

Pakistan’s food and beverage exports to the United Arab Emirates (UAE) have increased 27% in the last three years, making it an area worthy of attention after textiles, said the consul general of Pakistan in Dubai.

While rice remains the country’s top export commodity to the Emirates, the food segment remains a potential area as Pakistan continues its fight to increase foreign exchange revenue through exports.

“Pakistan’s food and agro-products exports touched $0.5 billion last year compared to 2012’s number of $362.4 million,” said Commercial Counsellor of Dubai Consulate Saeed Qadir, adding that Pakistan had boosted sale of its traditional agricultural products and expanded reach into areas such as processed meat and poultry products, tea, concentrated milk and cream, certain fruits and vegetables, spices, herbs and confectionaries.

Rice remains Pakistan’s leading food export to the UAE. According to TDAP figures, Pakistan’s rice sales jumped 11 fold to $207.8 million compared to the last two years. Meat and processed frozen food exports crossed the $100 million mark in the last three years.

As for fruits and vegetables, exports increased over 100% in three years. Sales of dried fruits and vegetables to the UAE rose to $9.7 million and $7.8 million, respectively. Exports of potatoes reached $5.9 million last year – an eight-fold increase compared to the 2012 figures, while fresh and frozen meat exports crossed the $50 million mark.

“Moreover, for this sector, there awaits a major export push as more than 90 Pakistani companies are taking part in the Gulfood 2016; the world’s largest annual food and hospitality trade platform, scheduled in Dubai later this month,” said the CG.

“In this exhibition, Pakistani exhibitors will be looking to source new buyers for a wide range of Pakistani food and agro sector products including fresh and frozen foods, rice, fruits and vegetables, sauces, nuts, sweets, confectionery and tea,” said Consulate General of Pakistan, Dubai Consul General Javed Jalil Khattak.

“Buyers can leverage Pakistan’s cost-competitiveness, lower transport costs and delivery time, and the quality, freshness, taste and aroma of our diverse produce”, he added.

The Pakistan pavilion at Gulfood 2016 will feature among 117 national and trade association pavilions. There will also be a first-time group participation from Russia, Costa Rica, Belarus, Mauritius and New Zealand (returning after a six-year break). In all, some 5,000 international companies from 120 countries and more than 85,000 food and beverage, wholesale, retail, distribution and hospitality professionals from five continents will take part in the event.

Data released by global macroeconomic research firm, BMI International, shows that Pakistan remains a buoyant market for consumer sales and food and beverage investment. The firm is forecasting a 9.9% per capita compound annual growth rate (CAGR) in food consumption until 2019, a 3.2% per capita CAGR growth in domestic soft drinks sales and 9.5% per capital CAGR in mass grocery retail sales.

“There are enormous business opportunities emerging in Pakistan for both food and beverage imports and exports, as evident by the recent international investment in manufacturing plants in Karachi, Multan and Islamabad,” explained the Exhibitions and Events Management Dubai World Trade Centre Senior Vice President Trixie Lohmirmand.

[Riaz Haq]

#Netherland's FrieslandCampina International Holding BV to buy #Pakistan's #Engro Foods for $460 million. http://tribune.com.pk/story/1058739/dutch-company-to-acquire-engro-... …

A Dutch dairy cooperative is set to buy out a Pakistani food giant with an investment of around $460 million, in what would amount to the largest private sector takeover by a foreign firm in the country’s history.

FrieslandCampina International Holding BV intends to acquire a 51 per cent stake of Engro Foods Limited, one of the largest listed companies at the benchmark Pakistan Stock Exchange (PSX), a notification on the bourse’s website said Thursday.

The deal would bring in a minimum investment of $460 million based on the Pakistani firm’s present stock value.

Engro Foods’ 2015 profit up 256%

“Yes, it is the largest ever deal in the private sector,” analyst Faisal Shaji, head of research at Standard Capital Securities, said.

Citibank Pakistan is the financial advisor.

Shahji added the deal would be closely watched by international investors eyeing the emerging South Asian economy.

“Pakistan is already in the radar range of the world corporate sector and this deal further lifts its image outside,” he said.

If finalised the Dutch takeover would boost Pakistan’s foreign direct investment statistics.

FDI was down by 57 per cent to $336 million in Pakistan for the first seven months of the current financial year compared to the corresponding period in the last financial year ending June 2015.

Pakistan expects its economy to grow by 4.5 percent for the 2015-16 financial year due to lower oil prices, planned improvements in the energy supply, investment related to the China Pakistan Economic Corridor (CPEC), buoyant construction activity, and acceleration of credit growth.

[Riaz Haq]

Over 300 #US dairy cows worth $700K exported to #Sialkot #Pakistan by Boeing 747 flight from #Miami on March 1, 2016 http://www.bradenton.com/news/business/article64983542.html …

Renee Strickland opened the door to U.S. cattle exports to Pakistan when she chartered a Boeing 747 and flew with 302 dairy cattle to Sialkot, Pakistan, on March 1.

The long flight was the easy part. It came after five years of frustration, planning, perseverance and negotiation.

"This was a real nail biter. We had three weeks to put this shipment together, and I got my passport at midnight, three hours before the departure to Pakistan," she said.

"It was a pressure-cooker experience," Strickland said, recalling how she brokered the sale and gathered cattle from Okeechobee dairies, north Florida and Kansas.

She could only wrangle those cattle after getting clearance from the U.S. and Pakistani governments, securing a health protocol, overcoming the language barrier and closing the deal with tough negotiators in Pakistan.

"A lot of times, I just kind of thought, my gosh, I am knocking my head against a brick wall," Strickland said.

Even so, Strickland said a lot of people "jumped through hoops to make this happen," citing her partners in Pakistan and the U.S. Department of Agriculture.

"I have a well-respected partner in Pakistan whose family has been in agriculture for 500 years. He is a gentleman, a good person and well respected," she said.

Dix Harrell of the USDA said the beef export market to Pakistan and many other countries closed after the outbreak of bovine spongiform encephalopathy, more commonly known as mad cow disease, in the United States.

Mad cow disease can have an incubation period as long as eight years.

"I know that in the last 10 years, the market wasn't really open to us," Harrell said. "After we had our first case, a lot of countries banned live cattle."

Strickland always flies with the cattle she brokers in sales to ensure no animal is hurt or stressed.

"The cattle traveled great and the unloading went smoothly," she said.

She has previously brokered and delivered cattle to Cuba, Oman, Trinidad and Tobago, Nicaragua, Honduras, Costa Rica, Panama, Guyana and Ecuador.

Pakistan is an attractive market because, with 182.1 million people, it has one of the world's largest populations. In addition, Pakistan is one of the world's largest dairy producers, ranking fifth globally in milk production.

As recently as 1986, buffalo produced most of the milk in Pakistan. Pakistani dairies, however, have been improving their cattle herds and dairy cows are now the dominant producers.

"We are known to have some of the best milking cattle in the world," Strickland said of the attractiveness of U.S. stock.

The Pakistani deal was valued at about $700,000.

"They are getting one heck of a deal," Strickland said, noting she had to sharpen her pencil in dealing with Pakistani buyers. "We are trying to open up this market. It's the most challenging export I have ever had in so many ways."

Renee Strickland, and her husband, Jim Strickland, are preparing a second airborne delivery of cattle to Pakistan for the first week of April. Jim Strickland will be the one handling escort duties next time.

While in Pakistan, Renee Strickland, an avid polo player, got to visit the Lahore Polo Club.

"I will be sending some polo ponies on my next shipment. Polo is a huge sport in that country," she said.

Read more here: http://www.bradenton.com/news/business/article64983542.html#storyli...

[Riaz Haq]

How #halal food became a $20 billion hit in #America http://bloom.bg/2cIm3Ic via @business


Sometimes, culinary trends move in sync with political ones. Sauerkraut was renamed “liberty cabbage” when the U.S. was at war with Germany, and a more recent falling-out with the French led to the invention of “freedom fries.”
But sometimes they move in mysterious ways. In an election season dominated by Donald Trump, Muslims haven’t always been made to feel welcome in America. Meanwhile sales of halal food, prepared according to Islamic law, are surging -- and not just among the fast-growing U.S. Muslim population: Adventurous millennial foodies are embracing it too.

Shahed Amanullah could only find about 200 places that served halal food in 1998, when he launched a website to help Americans find it. Today, he’s tracking 7,600, and he says halal is making inroads even among people who are wary of Muslims. “Food is a great medium for cultural sharing,” Amanullah said.
There’s a well-trodden path in America’s food culture, leading from ethnic-specialty status to the mainstream. It happened long ago with Italian cuisine, and to some extent with kosher food, which offers a closer parallel to halal. Like the Jewish equivalent, Islamic rules mandate humane treatment of animals as well as other special preparations.
At every level of the U.S. food chain, halal already occupies a small but rapidly expanding niche.
In grocery and convenience stores and similar outlets, research firm Nielsen estimates that sales reached $1.9 billion in the 12 months through August, a 15 percent increase from 2012.

Overall, from restaurants to supermarkets, halal sales are projected at $20 billion this year, up by one-third since 2010, according to the Islamic Food and Nutrition Council of America, which certifies halal food and promotes education on the topic
Whole Foods Market Inc., which has been among the pioneers, ranks halal among its fastest growing categories, with double-digit sales growth in each of the last five years. It’s been running Ramadan promotions since 2011.
For early-adopting retailers, there’s been some flak -- especially in the corners of social media where Islam comes under regular criticism. Amanullah said his “where-to-find-it” website is often used in such circles as a “who-to-boycott” guide -- though he said such efforts typically backfire and end up helping his business.
When Whole Foods ran its initial Ramadan campaign, it was criticized for failing to tout other religious holidays. Rick Findlay, global grocery coordinator for Whole Foods, says the company wasn’t deterred.
“People look to Whole Foods to be that trend setter,” he said, “We’re happy to be on that cutting edge and take some risks.”

[Riaz Haq]

#Livestock contributes 11.6%, representing abt 60% of #agriculture output, to #Pakistan GDP http://pakobserver.net/livestock-sector-contributes-more-to-gdp-value/ … via @Pakistan Observer

The livestock sector contributed more to GDP value addition in FY16 than large-scale manufacturing, according to the State Bank of Pakistan’s annual State of the Economy report.
The contribution of livestock was 11.6pc against 10.9pc of large-scale manufacturing (LSM), the report reveals; but the sector itself grew only 3.6pc, below the 4pc level growth it had recorded in FY15.
Since the beginning of this century, the livestock sector has been growing steadily however more growth in the sector has come through value-addition in meat and milk processing and less through increase in animal headcount.
“Between FY01-10 we saw a growth (in the livestock sector) supported largely by milk processing; from then on both milk and meat processing have been fuelling growth,” says a senior official of the Ministry of National Food Security and Research.
Milk and meat production, processing and value-addition have achieved several development milestones over the years. The dairy manufacturing industry, which took root though packaged milk still accounts for 5pc of our total milk production.
The establishment of the Pakistan Halal Authority and a set of incentives including tax exemptions and the reduction in customs duty on the import of machinery for meat processing for setting up fresh abattoirs are expected to further boost livestock growth.
Immediately after the authority started issuing Halal certificates, four meat exporting companies got supply order conformations from Malaysia, a hitherto unexplored meat export market, industry sources say.

----

While milk and dairy product companies continue to thrive, mainly on local demand, meat processing firms are more dependent on exports. They are now able to explore new markets after having access to Halal certification facility at home. Previously, they had to get their export consignments certified as Halal from foreign sources.
Fauji Meat a subsidiary of Fauji Fertiliser that commenced operations this April — has come in as a big morale booster. With a daily production capacity of 100 tonnes of meat (85 tonnes beef and 15 tonnes mutton), the company has started exporting both frozen and chilled meat products primarily to Kuwait and a few other countries, officials say. Al-Shaheer Corporation, an old meat exporting company, has not only maintained its market share in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE but its Meat One and Khaas Meat are doing a roaring business in local markets as well.
In addition to selling its meat products through upscale superstores and its own outlets, the company also makes bulk sales to local institutions, including top hotels and restaurants.
Both Fauji Meat and Al-Shaheer Corporation have their own large animal breeding farms to ensure uninterrupted supply of healthy animals for regular slaughtering. The fact that after 2010, meat processing and exports have made real big progress is evident in several developments. First, it was towards the end of 2010 that the All Pakistan Meat Exporters and Processors regrouped as a formal trade association and now boasts 33 registered members engaged in meat exports to GCC nations, Afghanistan and some North African countries.
Second, meat exports have grown rapidly—from 72$m in FY09 to $269m in FY16. Besides, during the current decade local sales of processed meat have taken a quantum leap so that one can find neatly-arranged frozen and chilled primal cuts of red meat in most sizeable superstores in the big cities.