Comments - Pakistan Media Crisis: Facts and Myths - PakAlumni Worldwide: The Global Social Network 2024-03-29T08:59:49Zhttp://nedians.ning.com/profiles/comment/feed?attachedTo=1119293%3ABlogPost%3A122376&xn_auth=noTV Viewership TrendsFY 2021-2…tag:nedians.ning.com,2023-02-12:1119293:Comment:4195252023-02-12T18:42:19.366ZRiaz Haqhttp://nedians.ning.com/profile/riazul
<p><span>TV Viewership Trends</span><br></br><span>FY 2021-22</span><br></br><br></br><span><a href="https://aurora.dawn.com/news/1144667/tv-vieweship-trends-fy-2022-23" target="_blank">https://aurora.dawn.com/news/1144667/tv-vieweship-trends-fy-2022-23</a></span><br></br><br></br><span>Compared to the previous fiscal year, the average number of viewership hours decreased by 14%.</span><br></br><br></br><span>Viewership ranges between 3.3 and 2.7 hours a day; it is highest in Karachi (3.3 hours) and lowest in Non-Metro…</span></p>
<p><span>TV Viewership Trends</span><br/><span>FY 2021-22</span><br/><br/><span><a href="https://aurora.dawn.com/news/1144667/tv-vieweship-trends-fy-2022-23" target="_blank">https://aurora.dawn.com/news/1144667/tv-vieweship-trends-fy-2022-23</a></span><br/><br/><span>Compared to the previous fiscal year, the average number of viewership hours decreased by 14%.</span><br/><br/><span>Viewership ranges between 3.3 and 2.7 hours a day; it is highest in Karachi (3.3 hours) and lowest in Non-Metro Punjab and Urban Balochistan (2.7 hours).</span><br/><br/><span>Compared to the previous fiscal year, viewership has decreased across Pakistan, except in Non-Metro Sindh.</span><br/><br/><br/><span>Entertainment channels (40%), unmatched channels (26%), and news channels (19%) have the highest market share. Last year, unmatched channels had the highest share (40%), followed by entertainment channels (36%) and news channels (14%), respectively.</span><br/><br/><span>All Genres:</span><br/><br/><span>Viewership has decreased among all SECs:</span><br/><span>SEC A: Viewership has decreased by 13%.</span><br/><span>SEC B: Viewership has decreased by 12%.</span><br/><span>SEC C: Viewership has decreased by 9%.</span><br/><span>SEC D: Viewership has decreased by 15%.</span><br/><span>SEC E: Viewership has decreased by 19%.</span><br/><span>Viewership is highest in SEC E; this was the case last year.</span><br/><br/><span>Entertainment Channels:</span><br/><br/><span>Viewership has increased or decreased among most SECs:</span><br/><span>SEC A: Viewership has increased by 2%.</span><br/><span>SEC B: Viewership has decreased by 3%.</span><br/><span>SEC C: Viewership has increased by 1%.</span><br/><span>SEC D: Viewership has decreased by 9%.</span><br/><span>SEC E: Viewership has decreased by 9%.</span><br/><span>Viewership is highest in SEC C; last year it was highest in SEC E.</span><br/><br/><span>Unmatched Channels:</span><br/><br/><span>Viewership has decreased among all SECs:</span><br/><span>SEC A: Viewership has decreased by 49%.</span><br/><span>SEC B: Viewership has decreased by 47%.</span><br/><span>SEC C: Viewership has decreased by 38%.</span><br/><span>SEC D: Viewership has decreased by 45%.</span><br/><span>SEC E: Viewership has decreased by 41%.</span><br/><span>Viewership is highest in SEC E; this was the case last year.</span><br/><br/><span>News Channels:</span><br/><br/><span>Viewership has increased among all SECs:</span><br/><span>SEC A: Viewership has increased by 15%.</span><br/><span>SEC B: Viewership has increased by 17%.</span><br/><span>SEC C: Viewership has increased by 17%.</span><br/><span>SEC D: Viewership has increased by 35%.</span><br/><span>SEC E: Viewership has increased by 11%.</span><br/><span>Viewership is highest in SEC B; this was the case last year.</span><br/><br/><span>Children's channels:</span><br/><br/><span>Viewership has increased or stayed the same among most SECs:</span><br/><span>SEC A: No change</span><br/><span>SEC B: No change</span><br/><span>SEC C: Viewership has increased by 22%</span><br/><span>SEC D: Viewership has increased by 12%</span><br/><span>SEC E: Viewership has decreased by 8%</span><br/><span>Viewership is highest in SEC E; this was the case last year.</span><br/><br/><span>Sports Channels:</span><br/><br/><br/><span>l Viewership has increased among all SECs:</span><br/><span>SEC A: Viewership has increased by 167%.</span><br/><span>SEC B: Viewership has increased by 120%.</span><br/><span>SEC C: Viewership has increased by 100%.</span><br/><span>SEC D: Viewership has increased by 150%.</span><br/><span>SEC E: Viewership has increased by 125%.</span><br/><span>l Viewership is highest in SEC B; last year it was the highest in</span><br/><span>SECs B and C.</span><br/><br/><br/><span>Movie Channels:</span><br/><br/><br/><span>Viewership has stayed the same among most SECs:</span><br/><span>SEC A: No change.</span><br/><span>SEC B: No change.</span><br/><span>SEC C: No change.</span><br/><span>SEC D: No change.</span><br/><span>SEC E: Viewership has decreased by 33%.</span><br/><span>Viewership is highest in SECs B, C, D and E; last year it was the highest in SEC E.</span><br/><br/><br/><span>Regional Channels:</span><br/><br/><span>Viewership has decreased or stayed the same among all SECs:</span><br/><span>SEC A: No change.</span><br/><span>SEC B: Viewership has decreased by 50%.</span><br/><span>SEC C: No change.</span><br/><span>SEC D: Viewership has decreased by 50%.</span><br/><span>SEC E: No change.</span><br/><span>Viewership is highest in SEC E; Last year, it was the highest</span><br/><span>in SECs C, D and E.</span><br/><br/><br/><span>Cooking Channels:</span><br/><br/><span>Viewership has stayed the same compared to the previous year.</span><br/><br/><br/><span>Music Channels:</span><br/><br/><span>Viewership has decreased or stayed the same among</span><br/><span>most SECs:</span><br/><span>SEC A: Viewership has decreased by 33%.</span><br/><span>SEC B: No change.</span><br/><span>SEC C: No change.</span><br/><span>SEC D: Viewership has decreased by 50%.</span><br/><span>SEC E: No change.</span><br/><span>Viewership is highest in SEC A; this was the case last year.</span><br/><br/><br/><span>Religious Channels:</span><br/><br/><span>Viewership has decreased in all SECs by 100%.</span><br/><br/><span>NB:</span><br/><br/><span>Figures in this section are based on data collected from Medialogic’s Hybrid Panel which covers 100+ cities and towns and 3,000+ reported households.</span><br/><br/><span>Cable penetration in Pakistan’s urban areas stands at 97%.</span><br/><br/><span>The data is primarily based on urban regions in Pakistan, and the target audience is limited to C&S individuals only</span><br/><br/><span>Numbers have been rounded up in certain instances.*</span></p> Ad revenue in Pakistanhttps:/…tag:nedians.ning.com,2023-02-12:1119293:Comment:4195232023-02-12T04:22:57.367ZRiaz Haqhttp://nedians.ning.com/profile/riazul
<p>Ad revenue in Pakistan<br></br><br></br><br></br><a href="https://aurora.dawn.com/news/1144596#:~:text=OOH%20ad%20revenue%20increased%20by,Rs%200.07%20billion%20" target="_blank">https://aurora.dawn.com/news/1144596#:~:text=OOH%20ad%20revenue%20increased%20by,Rs%200.07%20billion%20</a>(5%25).<br></br><br></br><br></br>Total Ad Revenue Rs. 88.73 billion in 2021-22<br></br><br></br>Total ad spend (revenue) has increased by Rs 13.09 (17%); in FY 2020-21, it increased by 17.04 (29%).<br></br><br></br><br></br>---------<br></br><br></br><br></br>In FY…</p>
<p>Ad revenue in Pakistan<br/><br/><br/><a href="https://aurora.dawn.com/news/1144596#:~:text=OOH%20ad%20revenue%20increased%20by,Rs%200.07%20billion%20" target="_blank">https://aurora.dawn.com/news/1144596#:~:text=OOH%20ad%20revenue%20increased%20by,Rs%200.07%20billion%20</a>(5%25).<br/><br/><br/>Total Ad Revenue Rs. 88.73 billion in 2021-22<br/><br/>Total ad spend (revenue) has increased by Rs 13.09 (17%); in FY 2020-21, it increased by 17.04 (29%).<br/><br/><br/>---------<br/><br/><br/>In FY 2020-21, the combined revenues of Facebook, Google and YouTube accounted for 85% of the total ad spend on digital; this year, they account for 87%.<br/><br/>----------<br/><br/>TV ad revenue increased by Rs 4.64 billion (14%).<br/>Digital ad revenue increased by Rs 3.15 billion (19%).<br/>Print ad revenue increased by Rs 0.21 billion (2%).<br/>OOH ad revenue increased by Rs 3.7 billion (44%).<br/>Brand Activation/POP ad revenue increased by Rs 1.26 billion (50%).<br/>Radio ad revenue increased by Rs 0.07 billion (5%).<br/>Cinema ad revenue increased by Rs 0.06 billion (60%).<br/><br/>TV percentage share decreased by 1.4.<br/>Digital percentage share increased by 0.27.<br/>Print percentage share decreased by 2.19.<br/>OOH percentage share increased by 2.51.<br/>Brand Activation/POP percentage share increased by 0.93.<br/>Radio percentage share decreased by 0.17.<br/>Cinema percentage share increased by 0.05.<br/><br/>------<br/><br/>TV percentage share decreased by 1.4.<br/>Digital percentage share increased by 0.27.<br/>Print percentage share decreased by 2.19.<br/>OOH percentage share increased by 2.51.<br/>Brand Activation/POP percentage share increased by 0.93.<br/>Radio percentage share decreased by 0.17.<br/>Cinema percentage share increased by 0.05.<br/><br/>-----------------<br/><br/>Compared to FY 2020-21, the rankings of the Top Three newspapers remain the same.<br/>Most newspapers have registered slight increases in their revenues.<br/><br/>-------<br/><br/>Compared to FY 2020-21, the Top Five channels have retained their positions.<br/>In FY 2020-21, Radio Awaz Network was #7; this year it is #9.<br/>In FY 2020-21, FM 105 was #9; this year it is #7.<br/><br/>-----------<br/><br/>Compared to FY 2020-21, the rankings of the Top Seven channels remain unchanged.<br/>In FY 2020-21, PTV Home was #8 and Samaa was #9. This year, their positions are inverted.<br/>In FY 2020-21, PTV Sports was #14. This year, it is #10.<br/><br/><br/>-------<br/><br/>In FY 2020-21, the combined revenues of Facebook, Google and YouTube accounted for 85% of the total ad spend on digital; this year, they account for 87%.<br/><br/>-------------<br/><br/>Compared to FY 2020-21, the rankings of Lahore (#1), Karachi (#2) and Hyderabad (#8) remain the same.<br/>In FY 2020-21, Rawalpindi, Faisalabad, Gujranwala, Islamabad and Multan were #3, #4, #5, #6 and #7, respectively. This year, they are #4, #5, #7, #3 and #6.<br/><br/>---------<br/><br/>Product categories that were introduced this year are Real Estate (#1) and Retail/Online (#5).<br/>In FY 2020-21, Beverages, FMCGs and Telecoms were #1, #2 and #3, respectively. This year they are #2, #3 and #4.<br/>In FY 2020-21, Fashion and Electronic Appliances were #4 and #5 respectively. This year, they are #6 and #7.<br/><br/>----------<br/><br/>Compared to FY 2020-21, the rankings of all the elements remain the same.</p>
<p class="comment-timestamp"></p> Journalist Saleem Safi accuse…tag:nedians.ning.com,2022-01-28:1119293:Comment:4064012022-01-28T03:15:16.901ZRiaz Haqhttp://nedians.ning.com/profile/riazul
<p><span>Journalist Saleem Safi accuses #PMLN and #NawazSharif of corrupting #Pakistan #media with "Lifafa" (Checkbook) #Journalism in #Pakistan. #Lifafa #corruption <a href="https://youtu.be/YoqA_W0qJ8o" target="_blank">https://youtu.be/YoqA_W0qJ8o</a> via @YouTube</span></p>
<p><span>Journalist Saleem Safi accuses #PMLN and #NawazSharif of corrupting #Pakistan #media with "Lifafa" (Checkbook) #Journalism in #Pakistan. #Lifafa #corruption <a href="https://youtu.be/YoqA_W0qJ8o" target="_blank">https://youtu.be/YoqA_W0qJ8o</a> via @YouTube</span></p> Not 'Lifafa', Pakistani media…tag:nedians.ning.com,2022-01-28:1119293:Comment:4063032022-01-28T03:13:18.078ZRiaz Haqhttp://nedians.ning.com/profile/riazul
<p><span>Not 'Lifafa', Pakistani media has a new name: 'Basket Journalists'. Thanks to a leaked audio</span><br></br><br></br><span><a href="https://theprint.in/go-to-pakistan/not-lifafa-pakistani-media-has-a-new-name-basket-journalists-thanks-to-a-leaked-audio/795962/" target="_blank">https://theprint.in/go-to-pakistan/not-lifafa-pakistani-media-has-a-new-name-basket-journalists-thanks-to-a-leaked-audio/795962/</a></span><br></br><br></br><span>New Delhi: A new leaked audio between Pakistan Muslim League (N)…</span></p>
<p><span>Not 'Lifafa', Pakistani media has a new name: 'Basket Journalists'. Thanks to a leaked audio</span><br/><br/><span><a href="https://theprint.in/go-to-pakistan/not-lifafa-pakistani-media-has-a-new-name-basket-journalists-thanks-to-a-leaked-audio/795962/" target="_blank">https://theprint.in/go-to-pakistan/not-lifafa-pakistani-media-has-a-new-name-basket-journalists-thanks-to-a-leaked-audio/795962/</a></span><br/><br/><span>New Delhi: A new leaked audio between Pakistan Muslim League (N) Vice President Maryam Nawaz and party leader Pervaiz Rashid is fuelling the Pakistani public’s anger towards the media.</span><br/><br/><span>While the politicians can be heard purportedly scheming to control independent media, the audio claims that certain journalists will receive ‘baskets’ from former prime minister Nawaz Sharif. The ‘aam aadmi’ of Pakistan now have a new name for those who are betraying public trust: ‘Bas</span></p> Can Pakistan's corrupt media…tag:nedians.ning.com,2022-01-28:1119293:Comment:4061542022-01-28T03:12:40.954ZRiaz Haqhttp://nedians.ning.com/profile/riazul
<p>Can Pakistan's corrupt media be checked? - Committee to Protect Journalists<br></br><br></br>by Mazhar Abbas<br></br><br></br><a href="https://cpj.org/2012/06/can-pakistans-corrupt-media-be-checked/" target="_blank">https://cpj.org/2012/06/can-pakistans-corrupt-media-be-checked/</a><br></br><br></br>This corruption within the media is spreading like a cancer, and there seems to be no antidote. If it is not checked, it could prove fatal for the media industry. We must take steps to address this problem ourselves. If…</p>
<p>Can Pakistan's corrupt media be checked? - Committee to Protect Journalists<br/><br/>by Mazhar Abbas<br/><br/><a href="https://cpj.org/2012/06/can-pakistans-corrupt-media-be-checked/" target="_blank">https://cpj.org/2012/06/can-pakistans-corrupt-media-be-checked/</a><br/><br/>This corruption within the media is spreading like a cancer, and there seems to be no antidote. If it is not checked, it could prove fatal for the media industry. We must take steps to address this problem ourselves. If not, Pakistan’s journalists could lose the credibility they have earned from years of struggle.</p>
<p class="comment-timestamp"></p> Modi government freezes ads p…tag:nedians.ning.com,2019-08-03:1119293:Comment:1259982019-08-03T16:57:50.949ZRiaz Haqhttp://nedians.ning.com/profile/riazul
<h1 class="ArticleHeader_headline">Modi government freezes ads placed in three Indian newspaper groups</h1>
<p></p>
<p><a href="https://www.reuters.com/article/us-india-media/modi-government-freezes-ads-placed-in-three-indian-newspaper-groups-idUSKCN1TT1RG">https://www.reuters.com/article/us-india-media/modi-government-freezes-ads-placed-in-three-indian-newspaper-groups-idUSKCN1TT1RG</a></p>
<p>India’s government has cut off advertisements to at least three major newspaper groups in a move that…</p>
<h1 class="ArticleHeader_headline">Modi government freezes ads placed in three Indian newspaper groups</h1>
<p></p>
<p><a href="https://www.reuters.com/article/us-india-media/modi-government-freezes-ads-placed-in-three-indian-newspaper-groups-idUSKCN1TT1RG">https://www.reuters.com/article/us-india-media/modi-government-freezes-ads-placed-in-three-indian-newspaper-groups-idUSKCN1TT1RG</a></p>
<p>India’s government has cut off advertisements to at least three major newspaper groups in a move that executives and an opposition leader said was likely retaliation for unfavorable reports.</p>
<p>Critics have said that freedom of the press has been under attack since Prime Minister Narendra Modi’s government first took office in 2014 and journalists have complained of intimidation for writing critical stories.</p>
<p>Now the big newspaper groups, which have a combined monthly readership of more than 26 million, say they are being starved of government ads worth millions of rupees that began even before Modi was elected to power last month with a landslide mandate.</p>
<p>“There is a freeze,” an executive at Bennett, Coleman & Co that controls the Times of India and The Economic Times, among the country’s biggest English-language newspapers, said. “Could be (because of) some reports they were unhappy with,” the executive said, seeking anonymity because he was not authorized to speak to the press.</p>
<p>Around 15% of the Times group’s advertising comes from the government, the executive said. The ads are mostly government tenders for contracts as well as publicizing government schemes.</p>
<p>The ABP Group, which publishes The Telegraph that has run reports questioning Modi’s record on everything from national security to unemployment, has seen a similar 15 percent drop in government advertisements for around six months, two company officials said.</p>
<p>“Once you don’t toe the government line in your editorial coverage and you write anything against the government, then obviously the only way they can penalize you (is) to choke your advertising supply,” the first ABP official said.</p>
<p>The second ABP official said that there had been no communication from the government, and the company was looking to other sources to plug the gap.</p>
<p>“Press freedom must be maintained and it will be maintained despite these things,” the official said. Both also sought anonymity.</p> Lack of diverse media ownersh…tag:nedians.ning.com,2019-07-29:1119293:Comment:1258962019-07-29T23:26:44.218ZRiaz Haqhttp://nedians.ning.com/profile/riazul
<p><span>Lack of diverse media ownership leads to censorship in Pakistan says new report</span><br></br><span>Study ties lack of pluralism to censorship and falling standards</span><br></br><br></br><span><a href="https://globalvoices.org/2019/07/29/lack-of-diverse-media-ownership-leads-to-censorship-in-pakistan-says-new-report/" target="_blank">https://globalvoices.org/2019/07/29/lack-of-diverse-media-ownership-leads-to-censorship-in-pakistan-says-new-report/</a></span><br></br><br></br><span>Aided by lax legal…</span></p>
<p><span>Lack of diverse media ownership leads to censorship in Pakistan says new report</span><br/><span>Study ties lack of pluralism to censorship and falling standards</span><br/><br/><span><a href="https://globalvoices.org/2019/07/29/lack-of-diverse-media-ownership-leads-to-censorship-in-pakistan-says-new-report/" target="_blank">https://globalvoices.org/2019/07/29/lack-of-diverse-media-ownership-leads-to-censorship-in-pakistan-says-new-report/</a></span><br/><br/><span>Aided by lax legal restrictions, Pakistan is a “high-risk country” in terms of media pluralism as more than half of mass media ownership is concentrated in the hands of a few — a model which has resulted in closure of businesses, a fall in journalism standards and rise in censorship, says a new research study.</span><br/><br/><span>These findings, coupled with the ruling party's increasingly hostile attitude towards journalists that are critical of government institutions, have led to the deterioration of the country's once-vibrant media environment and paved the way for continued threats to press freedom.</span><br/><br/><span>The research study by Reporters Without Borders (RSF) and Freedom Network looked at a number of factors when assessing risks to Pakistan's media pluralism, including media audience concentration, cross-media ownership concentration, regulatory safeguards, political control over media outlets and net neutrality.</span><br/><br/><br/><span>Riaz Haq</span><br/><span>@haqsmusings</span><br/><span>#Pakistan #media media ownership concentrated in a few hands, aided by lax legal restrictions on cross-media ownership. Top 4 news #television channels in Pakistan (Geo News 24%, ARY News 12%, PTV News 11% and Samaa TV 7%) at the end of 2018 was 68.3%. <a href="http://pakistan.mom-rsf.org/en/findings/concentration/" target="_blank">http://pakistan.mom-rsf.org/en/findings/concentration/</a> …</span><br/><br/><br/><span>Who owns the media in Pakistan| Media Ownership Monitor</span><br/><span>Most of the ownership of top 40 – by audience share – news television channels, radio stations, newspapers and news websites in Pakistan are concentrated in only a few hands...</span><br/><br/><span>pakistan.mom-rsf.org</span><br/><span>3</span><br/><span>9:36 AM - Jul 19, 2019</span><br/><span>Twitter Ads info and privacy</span><br/><span>See Riaz Haq's other Tweets</span><br/><span>The report found that the top four television channels, radio stations, newspapers and news websites had over 50 percent of the country’s entire audience share.</span><br/><br/><span>In addition, unbridled “cross-media ownership concentration“, which measures concentration across media sectors, has allowed more than 68 percent of market control to stay in the hands of eight media organizations. These organizations (Jang, Express, Dunya, Nawa-i-Waqat, Samaa, Dawn, Dunya, ARY) — and the government — have a significant presence in more than one media sector.</span><br/><br/><span>According to the report, the current legal framework does not prevent cross-media ownership and the country's regulatory bodies are accused of failing to ensure a “level playing field” and “fair competition” in the market.</span><br/><br/><span>The Pakistan Electronic Media Regulatory Authority (PEMRA), which is responsible for regulating radio, television, and distribution services of electronic media in the country, is often accused of being more of a media content regulator than a media industry regulator. According to the report:</span><br/><br/><span>…instead of regulating the industry, the regulators have traditionally concentrated on content monitoring and censoring media on the behest of state institutions and governments”.</span><br/><br/><span>In addition, PEMRA only has regulatory control over private-sector media and its ordinance excludes existing and future operations of any government-controlled media. This infrastructure has helped to create an environment where the government has the power to exercise control over the media without many checks.</span><br/><br/><span>According to the report, the state influences the functioning of the media market by “discrimination” in the distribution of state advertisements. The state has long remained one of the most important sources of funding for the country’s private broadcast and print media. It generally distributes advertisement on the basis of audience share; however, violations have often been reported with ad volumes being reduced for certain media houses “as a tool of punishment”.</span></p> #Pakistan #media media owners…tag:nedians.ning.com,2019-07-19:1119293:Comment:1254942019-07-19T16:41:28.146ZRiaz Haqhttp://nedians.ning.com/profile/riazul
<p><span>#Pakistan #media media ownership concentrated in a few hands, aided by lax legal restrictions on cross-media ownership. Top 4 news #television channels in Pakistan (Geo News 24%, ARY News 12%, PTV News 11% and Samaa TV 7%) at the end of 2018 was 68.3%. <a href="http://pakistan.mom-rsf.org/en/findings/concentration/" target="_blank">http://pakistan.mom-rsf.org/en/findings/concentration/</a></span><br></br><br></br><span>Summary of key findings in terms of audience…</span></p>
<p><span>#Pakistan #media media ownership concentrated in a few hands, aided by lax legal restrictions on cross-media ownership. Top 4 news #television channels in Pakistan (Geo News 24%, ARY News 12%, PTV News 11% and Samaa TV 7%) at the end of 2018 was 68.3%. <a href="http://pakistan.mom-rsf.org/en/findings/concentration/" target="_blank">http://pakistan.mom-rsf.org/en/findings/concentration/</a></span><br/><br/><span>Summary of key findings in terms of audience shares: </span><br/><br/><span>Television: top 4 TV channels command over two-thirds of all TV news channel audiences.</span><br/><span>Radio: top 4 radio stations command over half of the news radio audiences.</span><br/><span>Newspapers: top 4 newspapers command over four-fifths of the newspaper audiences.</span><br/><span>News websites: top 4 native online news websites command over half of all online media audiences.</span><br/><br/><br/><span>top 4 news radio stations in Pakistan (FM106 Gujranwala & Sadiqabad 9.3%, FM100 Lahore 6.2%, FM103 Lahore, Faisalabad and Multan 6% and FM107 Karachi 5.6%) at the end of 2018 was 56.2% (total top 10 radio audience share percentage of 48.2% used as the 100% benchmark). This means 4 of Pakistan’s 209 FM stations with highest audience share have an accumulative audience share of over half of all news radio listenership audience in Pakistan. </span><br/><br/><span>The same analysis shows that the audience share for top 4 newspapers in Pakistan (Jang 27%, Express 18%, Nawa-i-Waqt 14% and Khabrain 11%) at the end of 2018 was 80.4% (total top 10 newspaper audience share percentage of 85% used as the 100% benchmark). This means 4 of Pakistan’s 847 newspapers accredited with the Audit Bureau of Circulation with highest audience share have an accumulative audience share of four-fifths of all newspaper readership audience in Pakistan. </span><br/><br/><span>The same analysis shows that the audience share for top 4 news websites in Pakistan (dawn.com 4.96%, jang.com.pk 4.22, thenews.com.pk and express.pk 2.72%) at the end of 2018 was 56.9% (total top 10 newspaper audience share percentage of 26.4% used as the 100% benchmark). This means 4 of Pakistan’s native news websites with highest audience share have an accumulative audience share of over a quarter of all news website audience in Pakistan. </span><br/><span>Key finding</span><br/><br/><span>Media regulations in Pakistan undermine fair competition through unfettered cross-media ownership</span></p> #India's #Modi government use…tag:nedians.ning.com,2019-07-08:1119293:Comment:1254692019-07-08T14:32:36.474ZRiaz Haqhttp://nedians.ning.com/profile/riazul
<p><span>#India's #Modi government uses #ad spending to ‘reward or punish’ #media. “Rewarding or punishing media outlets through the allocation or non-allocation of #advertising by the government is common practice" to influence #editorial policies. #FreeSpeech…</span></p>
<p><span>#India's #Modi government uses #ad spending to ‘reward or punish’ #media. “Rewarding or punishing media outlets through the allocation or non-allocation of #advertising by the government is common practice" to influence #editorial policies. #FreeSpeech <a href="https://www.independent.co.uk/news/world/asia/india-modi-government-media-ad-spending-newspapers-press-freedom-a8990451.html" target="_blank">https://www.independent.co.uk/news/world/asia/india-modi-government-media-ad-spending-newspapers-press-freedom-a8990451.html</a></span><br/><br/><span>The Indian government’s decision to stop buying adverts in three major newspaper groups has drawn a spotlight on a system that critics say is used by the state to control media coverage.</span><br/><br/><span>Last week it was reported that prime minister Narendra Modi’s administration had frozen all advertising spending with the publishers of the Times of India, The Hindu and The Telegraph, three of the country’s highest circulation English-language outlets.</span><br/><br/><span>The decision appears to have come after all three papers published articles or a series of articles that irritated the central government.</span><br/><br/><span>The government has strongly denied using advertising expenditure to influence editorial content, saying the existence of critical stories in Indian media is evidence enough that this does not happen.</span><br/><br/><span>But speaking to The Independent, Reporters Without Borders’ Asia-Pacific bureau head, Daniel Bastard, said: “Rewarding or punishing media outlets through the allocation or non-allocation of advertising by the government is common practice, and an effective way to [make them] toe their editorial line.”</span><br/><br/><span>He added that it was this political leverage over the media that has seen India under Modi constantly drop places in the organisation’s World Press Freedom Index.</span><br/><br/><span>India ranked 80th of 139 countries surveyed when the index began in 2002. This year it ranked 140th, behind the likes of Zimbabwe, Afghanistan, Myanmar and South Sudan.</span><br/><br/><span>Adhir Ranjan Chowdhury, a senior MP with the opposition Congress party, called the move “undemocratic and megalomaniac”, telling parliament it appeared to be “a message to media from this government to toe its line”.</span><br/><br/><span>The scale of government advertising in Indian newspapers would be unthinkable in many developed nations.</span><br/><br/><span>Reuters, which first reported on the freeze, estimated government spending accounted for 15 per cent of all advertising revenues for the Times of India newspaper group and for the ABP Group, which publishes The Telegraph.</span><br/><br/><span>Some of this comes in the form of government tenders for contracts, but a lot of it is to publicise and extol the virtues of government schemes, often accompanied by an image of Modi himself.</span><br/><br/><span>The administration went on an advertising blitz in the 10 days before campaigning rules kicked in for the May general election, placing more than 160 adverts in just three leading papers, of which 93 were full-page.</span><br/><br/><span>“Most featured a picture of Modi and highlighted government initiatives,” the Reuters news agency reported at the time, but they also highlighted party-political campaign issues, including that Modi was “putting farmers first” and “national security is top priority”.</span><br/><br/><span>In a nation where all political parties invest in newspaper advertising, Modi’s Bharatiya Janata Party (BJP) has become “one of, if not the largest advertiser in the country” in its own right, according to Bastard.</span></p> Asia continues with impressiv…tag:nedians.ning.com,2019-07-05:1119293:Comment:1256362019-07-05T23:15:54.426ZRiaz Haqhttp://nedians.ning.com/profile/riazul
<p>Asia continues with impressive growth. While the global advertising market will rise by +5%, APAC will enjoy +7.4% growth says updated forecasts released this week by Magna.<br></br><br></br><a href="https://brandinginasia.com/two-thirds-of-apac-ad-revenue-concentrated-in-china-and-japan/" target="_blank">https://brandinginasia.com/two-thirds-of-apac-ad-revenue-concentrated-in-china-and-japan/</a><br></br><br></br>While advertising growth is forecast to increase by +7.4% in APAC in 2019, to reach $186…</p>
<p>Asia continues with impressive growth. While the global advertising market will rise by +5%, APAC will enjoy +7.4% growth says updated forecasts released this week by Magna.<br/><br/><a href="https://brandinginasia.com/two-thirds-of-apac-ad-revenue-concentrated-in-china-and-japan/" target="_blank">https://brandinginasia.com/two-thirds-of-apac-ad-revenue-concentrated-in-china-and-japan/</a><br/><br/>While advertising growth is forecast to increase by +7.4% in APAC in 2019, to reach $186 billion, two-thirds of all regional advertising revenue is concentrated in the two largest markets: China and Japan which make up two-thirds of the total with China holding 44% and Japan 23%.<br/><br/>The fastest-growing markets in the region are in the Indian sub-continent: India (+15% in 2019), Sri Lanka (+14%), and Pakistan (+15%). On the other end of the spectrum, Singapore (+1%), Malaysia (+2%) and Thailand (+2%) will show little advertising growth in 2019.<br/><br/>The report notes that advertising markets in APAC “are wildly different, in terms of both maturity and intensity: it ranges from Australia, with almost $500 in ad spend per capita per year, to India with just $9 per year.”<br/><br/>PAKISTAN: 2019: +14.6%; 2020: +9.9%<br/>The ad market in Pakistan is expected to grow by +15% in 2019, to PKR 88.3 billion ($840 million) following a steep decline (-11%) in 2018. The Tehreek-i-Insaf (PTI) government, led by Prime Minister Imran Khan after the summer 2018 elections, made the decision to cut government advertising as part of Khan’s efforts to reduce expenses and tackle corruption. Pakistan’s media industry has historically relied heavily on government spend.<br/><br/>Waqt Television was forced to close operations, and many other media houses experienced significant downsizing, sparking protests from journalists who had been laid off. Another popular TV station, Geo TV, was off the air for several weeks in the run-up to the general election. Economic uncertainty compounded the effects of the political uncertainty, with the Pakistani rupee depreciating by over -30% amidst a ballooning current account deficit and bailout negotiations with the IMF. For the year, Magna estimates that television ad spend decreased -15%, print by -17%, and radio by -15%. Digital was the only media format to see growth, +24%, a significant slowdown from 2017 growth of +39%.<br/><br/>Advertising revenues in Sri Lanka will grow by +14% to 59 billion SLR ($4360 million), an acceleration over 2018 (+9%) due to the presence of cyclical drivers like the Cricket World Cup. Digital NAR growth, though still significant (+18%) is slowing down, inhibited by the 2018 and 2019 social media bans. The government temporarily blocked access to Facebook, WhatsApp, Instagram, and messaging app Viber in March 2018 and again in April 2019 following incidences of violence. Digital NAR is expected to reach SLR 8.3 billion ($51 million), 14% of total NAR. This is one of the lowest market shares in APAC, above Pakistan, the Philippines, and Vietnam. Magna anticipates television spend will grow by +15% to SLR 36 billion ($220 million), with pay TV (+25%) seeing the largest gains. The 2019 Cricket World Cup matches will air in Sri Lanka on Star Sports and on national television network SLRC, which does carry advertising.</p>
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