Pakistan Digital Gig Economy Surged 69% Amid COVID19 Pandemic

[Riaz Haq]

Pakistan's digital gig economy has surged 69% during the COVID19 pandemic, putting the country among the world's top 4 hottest online freelancer markets, reports  Payoneer, a global payments platform company based in Silicon Valley, in its latest report. Payoneer attributes it to government programs such as Punjab government's e Rozgaar program that has been offering free online courses in digital freelancing. The sudden rush to learn skills online boosted the demand for instructors. The Pakistan government filled this demand by hiring alumni of programs like e Rozgaar who were successfully participating in the gig economy.

Punjab government's e-rozgaar program logo

After a brief dip in January 2020, the demand for freelancers took off in February and increased by double digits each month starting in March until June when it surged 47% at the time the data was compiled by Payoneer for its report.“ Likewise, this response is reflected in the revenue figures where freelancing continued to grow year-on-year but temporarily slowing from 21 per cent growth in March to 16 per cent growth in May,” the report noted. e-Rozgaar’s latest group of graduates earned the highest ever income for a new class of the program--earning over Rs. 25 million in three months during the Covid-19 lockdown. PITB Chairman Azfar Manzoor told Profit magazine that e-Rozgaar was playing a pivotal role in curbing youth unemployment. 

Online Freelance Revenue Surge in Pakistan. Source: Payoneer

“One factor that goes a long way to explain this is that in April, local government authorities took the initiative to rapidly shut down educational institutes as a way to contain the spread of the virus,” the report said, adding that this led to the development of a new online education system and as part of this initiative, government training programs, such as e-Rozgaar, expanded its services throughout the country, offering people a new way to enhance their professional capabilities. “The mission was to help expedite freelancing skills for thousands and enable them to earn a living in the most in-demand fields and ultimately lead to a higher employment rate,” the report highlighted.

A global survey conducted by Payoneer, shows that Pakistani women freelancers are earning $22 an hour, 10% more than the $20 an hour earned by men. While Pakistani male freelancers earnings are at par with global average, Pakistani female earnings are higher than the global average for freelancers. Digital gig economy is not only helping women earn more than men but it is also reducing barriers to women's labor force participation in the country. The survey also concludes that having a university degree does not help you earn more in the growing gig economy. The survey was conducted in 2015.

Freelancers Hourly Rate by Gender. Source: Payoneer

An average Pakistani freelancer working 34 hours a week at $20 an hour earns $34,000 a year, or Rs. 5.7 million a year, a small fortune for a young Pakistani. This is one of the upsides of the online global labor market for skilled young men and women in developing nations like Pakistan. Sometimes freelancing experience leads to tech startups in Pakistan.

Another interesting survey finding is that freelancers with a university degree earn about 10% less on average than those with just the high-school diploma. This indicates that the freelancers skills matter more than the level of formal education.

Average Hourly Rate by Education. Source: Payoneer

Payoneer surveyed 23,000 freelancers worldwide, including emerging markets such as Pakistan, the Philippines and the Ukraine. Survey respondents comprise a random sample of Payoneer’s cross-border payment platform users, providing unique insights into how these globally-enabled freelancers operate, what makes them successful and what rates they command.

Freelancers Average Work Week. Source: Payoneer

Pakistani freelancers worked about 34 hours a week, a little less than the 36 hours global average. Indian freelancers log 37.4 hours a week and Bangladeshis 35.9 hours weekly. Freelancers from Kenya average the highest amount of hours per week (42.6) with Egypt coming in second (38.5). Professionals working in Morocco and Tunisia work the fewest hours per week, potentially as a high percentage of them are also working at companies as well

Pakistan's digital gig economy growth is the fastest in Asia and fourth fastest in the world, according to digital payments platform Payoneer.

Gig Economy Growth in Q2/2019. Source: Payoneer

United States led gig economy growth of 78% followed by the United Kingdom 59%, Brazil 48%, Pakistan 47% and Ukraine 36%. Asia growth was led by Pakistan followed by Philippines (35%) , India  (29%) and Bangladesh (27%).

The rapid gig economy expansion of 47% in Pakistan  was fueled by several factors including the country's very young population 70% of which is under 30 years of age coupled with improvements in science and technical education and expansion of high-speed broadband access.  Pakistani freelancers under the age of 35 generated 77% of the revenue in second quarter of 2019.

Growth in Freelance Work. Source: Payoneer

Mohsin Muzaffar, head of business development at Payoneer in Pakistan, has said as follows: "Government investment in enhancing digital skills has helped create a skilled freelancer workforce while blanket 4G coverage across Pakistan has given freelancers unprecedented access to
international jobs".

Global Freelance Revenue By Age. Source: Payoneer.

In Q2/2019, Asia cemented its status as a freelancer hub.  Pakistan, Bangladesh and India, Philippines made it to the  top 10 list, collectively recording 238% increase from Q2/2018.

Online Labor Index. Source: Oxford Internet Institute

Silicon Valley based global payments platform Payoneer has reported that Pakistan's digital gig economy has surged 69% during the COVID19 pandemic, putting the country among the world's top 4 hottest online freelancer markets. A global survey results on freelancing show that Pakistani women freelancers are earning $22 an hour, 10% more than the $20 an hour earned by men. While Pakistani male freelancers earnings are at par with global average, Pakistani female earnings are higher than the global average for freelancers.   The survey also concludes that having a university degree does not help you earn more in growing gig economy. The survey was conducted in 2015. As of 2017, Pakistan freelancers ranked fourth in the world and accounted for 8.5% of the global online workforce, according to Online Labor Index compiled by Oxford Internet Institute. India led with 24% share followed by Bangladesh 16%, US 12%, Pakistan 8.5% and Philippines 6.5%.

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[Riaz Haq]

Coursera celebrates AI Appreciation Day


https://www.zawya.com/en/press-release/companies-news/coursera-cele...

Learners in emerging markets, including India, Egypt, Pakistan, and Brazil, make up more than half (52%) of GenAI enrollments on Coursera as the learning platform is bridging the opportunity gap by expanding AI-powered translations to include more than 4,600 courses and 55 Professional Certificates in up to 21 popular languages, including Arabic, Hindi, and Spanish.

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HEC Pakistan success story | Coursera


https://www.coursera.org/enterprise/resources/casestudy/hec

Paving the way for Pakistan’s digital knowledge economy

Through a successful and transformative partnership with Coursera, HEC has ushered in a wave of impactful education, breaking barriers and shaping the educational landscape in Pakistan.

Access to quality education:

200+ universities gained access to Coursera’s library of courses, including COMSATS University Islamabad and University of Central Punjab.

Over 267,000+ courses completed with students logging over 1.4 million learning hours.

More than 45,000 learners achieved deep-skills specialized certifications from internationally recognized institutions, the most popular specializations being Communication, Data Analysis, and Leadership and Management.

Enhanced teaching through curriculum integration:

Faculty enhanced their curriculum by integrating Coursera content into projects and materials.

Students applied their newfound expertise, translating it into freelancing opportunities.

Profound learner satisfaction:

HEC conducted a learner survey which garnered 10,000 responses:

96% of respondents credited Coursera for enriching skills development, with steep trajectories in digital literacy.

99% expressed a desire to continue expanding their learning.

Over 60% received tangible career incentives, such as recognition or advancements, through Coursera courses.

“We’ve encountered our top Coursera learners leveraging their skills for success,” Tanveer continues. HEC’s survey encapsulates this notion, with 47% of freelancers saying Coursera courses helped to increase their earnings. “These individuals, based in Pakistan, capitalize on learned skills, securing freelancing opportunities and projects, earning in US dollars due to their global online presence.” Maqadas Manzoor, a learner who benefitted from HEC’s support, attests to Coursera’s positive influence on his freelance career. “Enrolling in Coursera has been a transformative experience for me. I enrolled in IBM’s full stack cloud computing course and got my certificate, which gained me valuable knowledge. I have since acquired projects from a cloud computing and web application services company.” This partnership between HEC and Coursera helped introduce flexible, specialized online education tailored to Pakistan’s needs, bringing world-class learning within reach across demographics. As Dr. Jamil, Member IT at HEC, attests, “Our initiative with Coursera ensures that Pakistani youth gain industry-ready skills affordably and at scale. The positive response from students indicates that we are on track to achieve HEC’s goals.” HEC credits Coursera for enabling it to deliver meaningful change on a national scale – one learner at a time.