Is Pakistan Ready to Buy Vegetables Online?

[Amna Sheikh]

The landscape of shopping has changed quite a bit in Pakistan as well along with the rest of the world. From jewellery, clothing, beauty products to books and appliances everything is now just a click away and can be shopped online without getting into long queues at the mall. While some categories such as home appliances, beauty products, clothing and shoes took off really well and gained quick popularity in Pakistan’s online shopping scene, the other categories involving items of daily usage did not really get that much attention.

However things are changing now and in the past few years Pakistan’s online shopping industry saw a huge market gap for groceries, fruit, meat and vegetables. The addition of everyday groceries to the list of online shopping items has allowed urban middle class Pakistanis to explore their newly found approach to consumerism.

Online shopping in Pakistan is set to grow a lot more in near future and many e-commerce start-ups are tapping into this window of opportunity to set up an online business that could become an inspiration for others looking forward to start an online company and also to occupy position in an unsaturated market before it teams up with so many similar companies offering nothing different. They are procuring vegetables directly from the farmers and wholesale markets and delivering them to your doorsteps cutting down any extra charges that involving a middleman would incur. This also allows them to offer great prices and even discounts on fresh groceries.

One of the biggest challenges faced by entrepreneurs in this field of online business, besides the lack of some serious investors, is to ensure best products in best quality.

A new online vegetables shopping websites shoplhr.com is going to start operation in Lahore but it will take some time for these website to make name in the market.